Practices for Success in Display & Video 360

Practices for Success in Display & Video 360

Grow your programmatic trader skills sets and understand best practices for campaign setup, optimisation and reporting.

Call our Sales team today 031 100 2490

This one day course is suitable for Programmatic Traders who want to learn best practices on how to set up efficient campaigns in Display & Video 360 across different scenarios.

Regardless of the type of advertiser or KPIs, our experienced Programmatic & Google Marketing Platform trainer will take you through a variety of user cases to make the most of insertion order setup, line item management, automated bidding strategy, amongst other factors.

We will also explore the available options to access media programmatically in Display & Video 360 and share best practices when setting up deals and identify common pitfalls.

Our Practices for Success in Display & Video 360 course is available as a private training or webinar session. We are happy to tailor the content to your business needs.

What will I learn?

Upon completion of this course you’ll walk away with the ability to:

  • Work with different ways of accessing media programmatically
  • Utilise different bidding algorithms and apply bid strategies
  • Set your own campaign optimisation methodology
  • Adopt best practices for campaign reporting

Course Overview

    Buying Media programmatically in Display & Video 360

    • Open Auction
    • PMPs
    • Preferred Deals
    • Programmatic Gauranteed
    • The Marketplace
    • Deals best practice
    • Common Deal spend blockers

    Bidding Algorithms

    • Fixed bid vs Automated bidding
    • Bid Multipliers
    • Branding vs Direct response bid strategy approach
    • vCPM vs viewability targeting
    • Bid strategies best practices

Campaign Optimisation

  • Useful reporting
  • Common pitfalls
  • Tips and tricks for Performance and Branding Campaigns

Insights

  • Advanced Reporting in Display & Video 360
  • Cross device conversions
  • Applying your attribution model insights into your campaign optimisation
Call our Sales team today 031 100 2490

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5
They certainly know the digital world

They certainly know the digital world

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.