Google Optimize & Optimize 360
Want to be sure on what really works for your prospects while increasing your conversion rate, ROI and brand awareness? Our Google Optimize & Optimize 360 course is perfect for understanding the capabilities of the free and enterprise-level version of the product.
As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.
This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.
We’ll look at the basic principles of website optimisation as well as the A/B and other testing methodologies, and personalisation that Optimize and Optimize 360 allows you to leverage.
We will help you to understand from both a technical and a strategic point of view how your organisation can get the most out of this product towards significant conversion rate uplifts, while hitting your targets on all your business KPIs.
Together we'll practise how to get from forming your optimisation strategy to interpreting testing results.
Our Google Optimize & Optimize 360 course is available as a private training option. We can tailor the content to your business needs, which is ideal if you have a team looking to learn more about Optimize & Optimize 360 and its advantages.
Google Optimize & Optimize 360PrivateClassroom Course
By the end of the course, you will have gained skills essential for improving your website and thus, boosting acquisition efforts, by converting visitors to customers and in turn, maximising value from those customers.
What will I learn?
- Understand the fundamentals of website optimisation
- Understand the range of testing types and approaches
- Implement Google Optimize and Optimize 360
- Develop an optimisation and personalisation strategy
- Discover targeting opportunities and reporting methods
Why should I take this course?
- Google Analytics 360 Suite Overview Cycle
- Principles of Website Optimisation
- Qualitative & Quantitative Research
- Strategy and Planning
- Case Study
- Google Analytics 360 Stack
- Google Analytics 360 Suite integrations
- Optimize overview
- Solutions for 3 optimisation challenges
- Experience Optimisation
- Account Structure
- Linking Optimize and Analytics
- Deploy Optimize
- Snippet deployment
- Optimize and Google Tag Manager
- A/B split testing
- Multivariate (MVT)
- Redirection testing
- Multi-page Funnel test
- Experiment objectives
- Developer options