Assets & Ads Mini Labs
From exploring the programmatic landscape to omnichannel measurement, Mini Labs are designed to culminate in a forward-facing action plan, complete with accountabilities and timelines to support your business on your digital transformation journey.
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organisation is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
Explores how mobile technology and IoT affect and are affected by changing consumer behaviours. Gets you thinking about how to leverage tech to solve business problems.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Perfect forMedia, digital, product, brand managers, directors
Maturity levelNascent
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
Introduces the full stack, discusses its benefits and showcases best in class examples.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Perfect forBrand managers, directors and creative agencies, end advertisers and their agency if unfamiliar with full stack
Maturity levelNascent
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.
What you’ll learnAn app marketing strategy with a clear roadmap and timeline for an app campaign.
Right for you if you want to understand the role that apps can play in driving business growth and the strategic purpose of the app.
Understand the relevancy of apps as a business growth driver and create an app marketing strategy to achieve your client's business and marketing objectives.
What you’ll learnAn app marketing strategy with a clear roadmap and timeline for an app campaign.
Perfect forSenior external stakeholders, marketing directors, brand managers, product owners and agency representatives
Maturity levelEmerging, Connected
Right for you if you want to create brand messages that resonate, having already identified your audience, moments and signals.
What you’ll learnA messaging plan and ability to rationalise suitable advertising channels and creative formats.
Right for you if you want to create brand messages that resonate, having already identified your audience, moments and signals.
Stimulates thinking about producing customer-centric messages and selecting appropriate and inspiring creative formats. Explores best practices of customer-focused campaign messages using See, Think, Do, Care, then moves on to advertising channels and creative formats.
What you’ll learnA messaging plan and ability to rationalise suitable advertising channels and creative formats.
Perfect forBrand managers, directors and the advertiser’s media agency
Maturity levelNascent
Right for you if you want to grow clients by improving rCvR through better UX.
What you’ll learnA peer review on your client's websites, and UX improvements on each site.
Right for you if you want to grow clients by improving rCvR through better UX.
Based on the latest research, participants will critically assess the mobile barriers currently blocking conversions.
What you’ll learnA peer review on your client's websites, and UX improvements on each site.
Perfect forProduct owners, brand managers, marketing and / or IT directors, agency representatives
Maturity levelNascent, Emerging
Right for you if you want to enhance your client’s mobile experience with determined mobile KPIs, select tests to prove mobile impact.
What you’ll learnA cohesive roadmap focused on User Centricity with defined KPIs to work on, and an action plan to ensure those KPIs are met.
Right for you if you want to enhance your client’s mobile experience with determined mobile KPIs, select tests to prove mobile impact.
Clients wanting to work on their mobile strategy (app + web) will be able to determine their next steps.
What you’ll learnA cohesive roadmap focused on User Centricity with defined KPIs to work on, and an action plan to ensure those KPIs are met.
Perfect forProduct owners, brand managers, marketing and / or IT directors, agency representatives
Maturity levelNascent, Emerging
Mini Labs are for up to 15 people from the same business. A member of the jellyfish Training team will contact you to discuss the date of the training and for learners names and email addresses at post purchase.
Jellyfish are authorised to sell this content which has been written and authorised by Google.
Couldn't find what you're looking for? Explore all of our Mini Lab dimensions to find out how we can help.
Accurately measure and value customer touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Optimise marketing operations to drive profitability and growth
Improve decision-making and results by working collaboratively across teams and with specialised partners