Google Display Ads

Google Display Ads

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Our Google Display Ads course will explore what a display strategy should look like and the targeting and creative options available within Google Ads to put this into practice.

Display campaigns are one of the campaign types available in Google Ads. This one-day course provides an overview of all the display ads features available in the Google Ads platform including set up, targeting and ad creation.

We'll explore Google Ads for display looking firstly at how to create a display strategy and then at how this can be actioned within Google Ads to place ads across the Google Display Network.

You will get an insight into display strategy, how this can be applied to your business and how the display features and settings in Google Ads can help you to achieve your goals.

Our Google Ads: Display (GDN) course is available as a private training option. We can tailor the content to your business requirements.

Google Display AdsPrivadoCurso en clase

Gain hands-on experience navigating the platform learning how to set up campaigns, ad groups, and create and/or upload ads. You’ll also learn about the available targeting features, when to use each one and where they fit in the marketing funnel.

By the end of the day you’ll understand the available ad types, how to create responsive display ads and how to optimise your campaigns.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • What display advertising is and how it can be used
  • How to the targeting features work and which features to select
  • How to set up your own campaigns and ad groups
  • The different display ad types available
  • How to create a display strategy
Why should I take this course?
Our Google Ads Display course is aimed at anybody looking for a fundamental understanding of display advertising and how to implement display campaigns across the Google Display Network through Google Ads.
The course will also be useful for anybody who has previously run GDN campaigns and would like a refresher on the latest features within Google Ads.
Course Overview
What is Display Advertising?
  • An introduction
  • Display advertising vs. paid search
The Google Display Network
  • What is the Google Display Network?
  • Google Ads: Display vs. Programmatic
  • Google Ads vs. Search Ads 360
Targeting features
  • Audiences
  • Demographics
  • Content
  • Automated targeting
  • Frequency capping
Display Ad formats
  • Ad sizes
  • Text ads
  • Static image ads
  • GIFs
  • HTML 5
  • Responsive Display Ads
  • What are Gmail ads?
  • Gmail Ads targeting features
  • Creating Gmail Ads
Display Strategy
  • Segmenting audiences
  • Evaluating platforms
  • Defining creative
  • Best practices
Optimisation and best practice
  • Campaign and ad group structure
  • Choosing your ad sizes
  • Targeting
  • Placement reports

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