From exploring the programmatic landscape to omnichannel measurement, Mini Labs are designed to culminate in a forward-facing action plan, complete with accountabilities and timelines to support your business on your digital transformation journey.
Right for you if you are using a last click model and are looking at how to take a more customer-centric approach.What you’ll learn
A blueprint for selecting an attribution model and next steps for implementation.
Right for you if you are using a last click model and are looking at how to take a more customer-centric approach.
Reveals how to take into account the full customer journey by moving from a last click to multi-touch attribution model.What you’ll learn
A blueprint for selecting an attribution model and next steps for implementation.Perfect for
Marketing managers, marketing directors, media buyers, media agency partners, creative agenciesMaturity level
Mini Labs are for up to 15 people from the same business. A member of the jellyfish Training team will contact you to discuss the date of the training and for learners names and email addresses at post purchase.
Jellyfish are authorised to sell this content which has been written and authorised by Google.
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Deliver attention-driving, intuitive experiences across digital touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control