Brand Building in the Digital Platform World

Name: Brand Building in the Digital Platform World
Price: 1000.00 SGD

Do you want to leverage the power of digital platforms to drive brand growth? Discover the secrets to creating brand-led digital marketing strategies on our intensive course.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

For many brands, digital marketing is synonymous with performance, but developing a brand communication strategy is an essential component for sustaining business growth.

Whether it be Google, retail platforms such as Amazon, or social media, today’s digital platforms provide tremendous marketing opportunities. This comprehensive one-day course is designed to help marketers utilize today’s digital ecosystems and develop a brand-led strategy that will power the performance pipeline for years to come.

During the session, we’ll cover everything from the basics of brand strategy, objective setting and media planning to creative execution and measurement. We’ll apply the principles of marketing effectiveness to today’s digital platform world every step of the way.

Our Brand Building in the Digital Platform World course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

Course overview

Who should attend:

Anybody with an interest in using digital platforms to increase their brand’s visibility will benefit from this training experience. You may be a brand manager developing a digital strategy for the first time, or an experienced digital marketer looking to apply your skills to brand campaigns.

What you'll learn:

By the end of this course, you will be able to:

Explain the importance of brand strategy and make a business case internally for brand-led digital campaigns
Understand how to reach and target your key audience segments across a range of digital platforms
Set objectives and devise a media plan for brand campaigns
Identify the principles of marketing effectiveness and apply these through your creative across multiple platforms
Identify and implement appropriate measurement frameworks for brand marketing across a range of platforms

Course agenda

Introduction

What is 'brand'?
Why it matters
How brands grow
Balancing long and short

Brand Strategy

What is it, and what are the ingredients?
Who is our audience: Segmentation + targeting
How to position your brand

Delivering Effective Creative

Brand codes and creative integration
Principles of effective creativity
Cross-platform creativity

Media Planning

Media objectives
Budget setting
Finding and building your platform audiences
Channel and platform selection

Measurement & Effectiveness

Effectiveness frameworks in marketing and advertising
Metrics and methodologies
Common pitfalls
Building measurement dashboards

Practical Workshop

Put your learnings into practice with a practical digital brand marketing exercise
*Please note that the precise agenda may be subject to change.

Book this course

Call our sales team today

65 697 16440