Brand Building in the Digital Platform World

Do you want to leverage the power of digital platforms to drive brand growth? Discover the secrets to creating brand-led digital marketing strategies on our intensive course.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

For many brands, digital marketing is synonymous with performance, but developing a brand communication strategy is an essential component for sustaining business growth.

Whether it be Google, retail platforms such as Amazon, or social media, today’s digital platforms provide tremendous marketing opportunities. This comprehensive one-day course is designed to help marketers utilize today’s digital ecosystems and develop a brand-led strategy that will power the performance pipeline for years to come.

During the session, we’ll cover everything from the basics of brand strategy, objective setting and media planning to creative execution and measurement. We’ll apply the principles of marketing effectiveness to today’s digital platform world every step of the way.

Our Brand Building in the Digital Platform World course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

Course overview

Who should attend:

Anybody with an interest in using digital platforms to increase their brand’s visibility will benefit from this training experience. You may be a brand manager developing a digital strategy for the first time, or an experienced digital marketer looking to apply your skills to brand campaigns.

What you'll learn:

By the end of this course, you will be able to:

  • Explain the importance of brand strategy and make a business case internally for brand-led digital campaigns
  • Understand how to reach and target your key audience segments across a range of digital platforms
  • Set objectives and devise a media plan for brand campaigns
  • Identify the principles of marketing effectiveness and apply these through your creative across multiple platforms
  • Identify and implement appropriate measurement frameworks for brand marketing across a range of platforms

Course agenda

  • What is 'brand'?
  • Why it matters
  • How brands grow
  • Balancing long and short
Brand Strategy
  • What is it, and what are the ingredients?
  • Who is our audience: Segmentation + targeting
  • How to position your brand
Delivering Effective Creative
  • Brand codes and creative integration
  • Principles of effective creativity
  • Cross-platform creativity
Media Planning
  • Media objectives
  • Budget setting
  • Finding and building your platform audiences
  • Channel and platform selection
Measurement & Effectiveness
  • Effectiveness frameworks in marketing and advertising
  • Metrics and methodologies
  • Common pitfalls
  • Building measurement dashboards
Practical Workshop
  • Put your learnings into practice with a practical digital brand marketing exercise
  • *Please note that the precise agenda may be subject to change.
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