The Complete Guide to Channels in Google Analytics
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide.

Develop practical skills with our expert-led digital marketing training. Choose from digital marketing short courses, intensive bootcamps and tailored team programmes covering strategy, channel planning, AI and brand building, delivered at The Shard in London, live online or privately from any location worldwide.
6 courses
In-person, Live Online, Private


Private course only, call for details
020 7993 4556
Private course only, call for details
020 7993 4556
Private course only, call for details
020 7993 4556
Independent Service Rating based on 83 verified reviews
A very informative and productive two-day course that covered all of the pre-aligned topics discussed with the training facilitator. The volume of content and knowledge shared over the two days was substantial, yet it was delivered in a clear, structured, and engaging way that made it easy to absorb and apply. Emma brought a wealth of expertise and real-world experience to the sessions, adding valuable context and practical insight throughout. A particularly effective aspect of the training was the use of case studies and real-life scenarios, which helped bring the content to life and made some of the more complex concepts much easier to understand and retain. Given the depth and breadth of the material covered, it was also excellent to have the opportunity to follow up with questions after the course. This additional support provided reassurance that learning could continue beyond the classroom and helped reinforce key takeaways. Overall, an excellent training experience that was insightful, practical, and highly relevant.
Well structured training session, but little bit outdates since AI is changing rapidly.
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