UNITED KINGDOM

Google Analytics 4: Implementation & Configuration

Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish prides itself in having years of experience helping clients with their Google Analytics needs. This one-day course focuses on helping you set up and configure Google Analytics 4, the newest version of the platform.

GA4 is built for the future, enabling cross-platform measurement as well as new technologies to enhance the accuracy and relevance of your analytics. On the course, we’ll talk through what has changed in this newest version, before taking a look at what’s required to set up, configure and audit a GA4 property.

You’ll put your newfound knowledge to the test with plenty of hands-on, in-platform exercises, and will leave with the skills to start making full use of this exciting new platform straight away.

Our Google Analytics 4: Implementation & Configuration course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

If you're interested in getting a comprehensive overview of GA4's reporting aspects, we also facilitate a Introduction to Google Analytics 4 Reporting course, which you can view here.

Course overview

Who should attend:

Our GA4 Implementation & Configuration course is the perfect first step into learning about setting up Google Analytics 4.

The course is ideal for analysts, technical marketers, developers and entrepreneurs that are planning on setting up GA4 for their organisation or for those that are interested in increasing their understanding of how the platform works. We’ll help you to ensure the accuracy of your GA4 set-up through configuration in accordance with best practice.

What you'll learn:

By the end of this course, you will be able to:

  • Configure your Google Analytics 4 account following the best practices from Google
  • Implement advanced features such as custom events, user ID and data import
  • Create custom definitions and user properties for your reports
  • Plan events and parameters
  • Audit any existing Google Analytics account

Prerequisites

This course is designed for users who have some knowledge of Google Analytics 4; specifically those who understand how reports are structured and how data is collected. If you’re completely new to the platform, we recommend you take the Introduction to Google Analytics 4 Reporting course first.

Course agenda
Introduction to GA4 & Considerations
  • Universal Analytics vs GA4
  • Web and app tracking
  • Account structure and key terms
  • Scoping
Planning a GA4 Implementation
  • Considerations
  • Constructing an event matrix document
Initial GA4 Set-up
  • Creating a property
  • Data streams overview
  • Data collection best practice
Enhanced Measurement
  • Definitions and use cases
  • Platform overview: what enhanced measurement provides
Event & Ecommerce Configuration
  • Automated, recommended and custom events
  • Tracking events using GTM
  • Using DebugView to validate implementations
  • Adding and modifying events within GA4
  • Setting up conversion events
  • Ecommerce implementation process and best practice
Custom Definition Set-up
  • Event-scoped custom dimensions vs user-scoped custom dimensions
  • Considerations and limitations
GA4 Property Settings
  • Data settings (collection, retention, filters)
  • Data import
  • Choosing a default reporting identity
GA4 Product Integrations
  • Google Ads and BigQuery linking
  • Connecting to Data Studio
  • Introduction to Consent Mode
Next Steps:
If you’ve mastered the basics when it comes to GA4 reporting and set-up, why not take a more in-depth look at the platform’s reporting aspects? Our Google Analytics 4: Advanced Analysis course will show you how to get the most out of your data.
Upcoming courses
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Oct 10 2023
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Tue, Oct 24 2023
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Nov 22 2023
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Fri, Dec 01 2023
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Dec 12 2023
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Fri, Jan 05 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Jan 17 2024
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Feb 07 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Feb 20 2024
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Mon, Mar 11 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Mar 20 2024
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Thu, Apr 04 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Apr 16 2024
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Thu, May 02 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, May 15 2024
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Jun 05 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Jun 18 2024
£499 ex VAT
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Virtual Classroom
Google Analytics 4: Implementation & Configuration
Tue, Jul 09 2024
£499 ex VAT
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The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Jul 24 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Aug 07 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Aug 20 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Tue, Sep 10 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Sep 18 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Thu, Oct 03 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Oct 16 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Mon, Nov 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Nov 26 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Dec 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Dec 18 2024
£499 ex VAT
ADD TO BASKET
Upcoming courses
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Oct 10 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Tue, Oct 24 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Nov 22 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Fri, Dec 01 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Dec 12 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Fri, Jan 05 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Jan 17 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Feb 07 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Feb 20 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Mon, Mar 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Mar 20 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Thu, Apr 04 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Apr 16 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Thu, May 02 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, May 15 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Jun 05 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Jun 18 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Tue, Jul 09 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Jul 24 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Aug 07 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Aug 20 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Tue, Sep 10 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Sep 18 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Thu, Oct 03 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Oct 16 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Mon, Nov 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Tue, Nov 26 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Analytics 4: Implementation & Configuration
Wed, Dec 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Analytics 4: Implementation & Configuration
Wed, Dec 18 2024
£499 ex VAT
ADD TO BASKET
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Want to learn more about GA4?
Check out our Introduction to Google Analytics 4 reporting course.
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