Create your content marketing strategy and describe how to use LinkedIn Campaign Manager to build ads that can help you reach your customers on LinkedIn to drive awareness, consideration and conversion.
A person joins LinkedIn every two seconds, all adding to the 800 million plus global user base. Our LinkedIn Marketing course will give you all the skills you need to find your target audience within this global user base and create ads for awareness, consideration and conversion.
We will discuss the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.
You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.
Our LinkedIn Marketing course is available via Virtual Classroom or at our training centre in The Shard, London. We also offer private training virtually or at a location of your choice.