LinkedIn Marketing

Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimise ads in LinkedIn Campaign Manager on this one-day course.

Book this course
£499 ex VAT
1 day course
Supporting material
Classroom, Virtual, Private
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

A person joins LinkedIn every two seconds, all adding to the global database of over 800 million users. On this course, you’ll gain the skills you need to find your target audience within this global user base.

We’ll start off by discussing the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.

You’ll learn how to budget and plan your campaigns, as well as how to optimise and use A / B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

By the end of the session, you’ll be able to use LinkedIn Campaign Manager to build ads that can help you reach your customers to drive awareness, consideration and conversion.

Our LinkedIn Marketing course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

If you’re looking to maximise your results on LinkedIn, then this is the course for you. Attending this course will give you the confidence to create compelling content and use LinkedIn Campaign Manager to build a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.

What you'll learn:

By the end of this course, you will be able to:

  • Plan and execute engaging content for the platform
  • Target relevant audiences and build audience lists
  • Create a LinkedIn campaign to meet business objectives
  • Optimise your LinkedIn campaigns to improve efficiency
  • Use Campaign Manager to report on the metrics that matter

Course agenda

LinkedIn Overview
  • New features and updates
  • Current platform statistics
  • LinkedIn usage by audiences
Your Personal Profile & Company Pages
  • Rock your profile
  • Company pages and their features
Content Marketing on LinkedIn
  • Content formats and when to use them
  • Content best practice
LinkedIn Paid Campaign Strategy
  • Full-funnel campaign planning
Targeting & Audiences
  • Building audiences natively in LinkedIn
  • Building Matched and Lookalike audiences
  • Aligning audiences to the marketing funnel
Campaign Execution & Delivery
  • LinkedIn campaign structure
  • Campaign objectives and when to use them
  • How to forecast budgets and know what bids to use
Ad Types & Placements
  • LinkedIn ad formats and when to use them
  • Creative best practice
  • Case studies
Conversion Tracking
  • Identifying the pixel in Campaign Manager
  • Setting up conversion tracking
Campaign Optimisation & Analytics
  • Optimisation and A / B testing to improve campaign performance
  • Analysing data in Campaign Manager

Upcoming courses

Mon, Aug 12 2024.The Shard, London
LinkedIn Marketing
£499 ex VAT
Mon, Oct 07 2024.Virtual Classroom
LinkedIn Marketing
£499 ex VAT
Fri, Nov 15 2024.The Shard, London
LinkedIn Marketing
£499 ex VAT
Thu, Jan 09 2025.Virtual Classroom
LinkedIn Marketing
£499 ex VAT
Tue, Feb 04 2025.The Shard, London
LinkedIn Marketing
£499 ex VAT
Mon, Apr 07 2025.Virtual Classroom
LinkedIn Marketing
£499 ex VAT
Tue, May 06 2025.The Shard, London
LinkedIn Marketing
£499 ex VAT
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Independent Service Rating based on 1 verified reviews

LinkedIn Advertising

The trainer was very nice and competent. I got all the materials shared afterwards so I could focus completely on the course and also got answered all my questions.

Trusted Customer 23 October, 2020