UNITED KINGDOM

LinkedIn Marketing

Learn how to create thumb-stopping content and build, execute and optimise ads in LinkedIn Campaign Manager.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Create your content marketing strategy and describe how to use LinkedIn Campaign Manager to build ads that can help you reach your customers on LinkedIn to drive awareness, consideration and conversion.

A person joins LinkedIn every two seconds, all adding to the 800 million plus global user base. Our LinkedIn Marketing course will give you all the skills you need to find your target audience within this global user base and create ads for awareness, consideration and conversion.

We will discuss the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.

You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

Our LinkedIn Marketing course is available via Virtual Classroom or at our training centre in The Shard, London. We also offer private training virtually or at a location of your choice.

Course overview
Who should attend:
If you’re looking to maximise your results on LinkedIn then this is the course for you. Attendance of this course will give you the confidence to create compelling content and use LinkedIn Campaign Manager to build a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.
Walk away with the ability to:
  • Plan and execute engaging content for the platform
  • Target relevant audiences and build audience lists
  • Create a LinkedIn campaign to meet business objectives
  • Optimise your LinkedIn campaigns to improve efficiency
  • Use Campaign Manager to report on the metrics that matter
Course agenda
LinkedIn Overview
  • New features and updates
  • 2023 platform statistics
  • LinkedIn usage by audiences
Your Personal Profile and Company Pages
  • Rock your profile
  • Company pages and their features
Content Marketing on LinkedIn
  • Content formats and when to use them
  • Content best practice
LinkedIn Paid Campaign Strategy
  • Full-funnel campaign planning
Targeting and Audiences
  • Building audiences natively in LinkedIn
  • Building Matched and Lookalike audiences
  • Aligning audiences to the marketing funnel
Campaign Execution and Delivery
  • LinkedIn campaign structure
  • Campaign objectives and when to use them
  • How to forecast budgets and know what bids to use
Ad Types and Placements
  • LinkedIn ad formats and when to use them
  • Creative best practice
  • Case studies
Conversion Tracking
  • Identifying the pixel in Campaign Manager
  • Setting up conversion tracking
Campaign Optimisation and Analytics
  • Optimisation and A/B test to improve campaign performance
  • Analysing data in Campaign Manager
Upcoming courses
Virtual Classroom
LinkedIn Marketing
Fri, Jul 07 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
LinkedIn Marketing
Tue, Aug 29 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
LinkedIn Marketing
Mon, Sep 18 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
LinkedIn Marketing
Mon, Nov 20 2023
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
LinkedIn Marketing
Fri, Jul 07 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
LinkedIn Marketing
Tue, Aug 29 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
LinkedIn Marketing
Mon, Sep 18 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
LinkedIn Marketing
Mon, Nov 20 2023
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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