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PPC & Paid Media

4.8 / 5 Feefo reviews
Our full range of PPC, Display ads, Shopping and Programmatic courses

Learn how to use paid media to expand your brand reach, generate more traffic and improve your digital marketing strategy.

Our courses cover all aspects of paid media from how to create efficient Google Ads and PPC campaigns to getting to grips with Google Shopping, display advertising and the programmatic buying landscape.

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PPC & Paid Media
Our training courses are designed by experienced Paid Media professionals and will show you how to develop successful strategies and campaigns to reach the right people at the right time.
Google Ads (AdWords): Search
1 day Next course: 09 Aug Virtual/Private/Classroom
Google Ads is Google’s pay-per-click advertising platform, and plays an essential role in any digital marketing strategy. Learn to deliver high-performing PPC campaigns with our Google Ads courses.
Google Ads Scripts
PRIVATE COURSE ONLY
An introduction to JavaScript that will teach you how to apply and edit your very own scripts within Google Ads.
Google Ads: Display (GDN)
1 day Next course: 13 Aug Virtual/Private/Classroom
An introduction to the fundamental features and benefits of Display within Google Ads (formerly known as Google Display Network (GDN)).
Google Ads: Shopping
1 day Next course: 12 Aug Virtual/Private/Classroom
Want to ensure your best selling products appear on the first page of the shopping results? Our shopping specialists can help you on our Google Ads: Shopping training course.
Google Ads: YouTube
1 day Next course: 16 Aug Virtual/Private/Classroom
Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads with this one-day course.
Programmatic & RTB Display
1 day Next course: 06 Sep Virtual/Private/Classroom
Looking to learn the ins and outs of programmatic advertising? Discover all you need to know about real-time media buying on our Programmatic & RTB Display one day course.
Performance Marketing
ONLINE
Master the skills to leverage paid media to market your brand or business, on this fully supported, 10-week online training course delivered by our partners Red & Yellow.
Google Ad Manager Fundamentals
1 day Next course: 20 Aug Virtual/Private/Classroom
Learn how to make the best out of the Google Ad Manager platform with hands-on practical exercises on this one-day fundamentals course.
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Independent Service Rating based on 140 verified reviews
Google Shopping
Trusted Customer 15 July, 2021
Very insightful and great knowledge. Even by remote, the trainer managed to keep the session interactive, fun and engaging.
Google Shopping
Leslie Robinson 11 May, 2021
COmprehensive training that gave me useful insights that I can use in my day to day work.
Google Ads (AdWords) Standard
Sam Hufton 8 March, 2021
Good value for money. Trainer who clearly knows their stuff, interacts well with trainees and creates a good learning atmosphere.
Related news
& insights
Access the latest digital marketing insights, valuable tips and relevant advice from our experts.
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Search Guides
08 Jul, 2020
In this guide, we explain what Google Shopping is, how to get your products listed for free, and how these free listings will compare to paid-for ads...
Blog
13 Nov, 2020
Want to find out about Google Ads ranking factors and how to improve low ad rank? Visit our guide and discover what ad rank is and how you can increase yours....