What are AEO and GEO? How AI is Redefining Search
Confused by the latest buzzwords and acronyms in search marketing? Jellyfish Training Director, Chris Hutty, explores AEO and GEO, and how AI is transforming the way brands appear in search.

Explore expert perspectives, industry insights and practical resources to help you stay up to date and keep building your digital skills.
Confused by the latest buzzwords and acronyms in search marketing? Jellyfish Training Director, Chris Hutty, explores AEO and GEO, and how AI is transforming the way brands appear in search.

Training Director, Chris Hutty shares how semantic HTML and accessibility best practices are baked into the redesign of Jellyfish Training pages, using AI as a sounding board.

Training Director, Chris Hutty, explores what zero-click search really means in 2025, cutting through the noise to help marketers adapt their strategy for an AI-shaped search landscape.

Confused by Gen AI strategies? You're not alone. Farhan Qureshi, Gen AI Training Director, shares why AI transformation can stall and how hands-on learning can help your team move forward with confidence.

Struggling to scale GA4 knowledge across your team? Our GA4 Toolkit bridges the gap between generic training and real-world application - giving every role the confidence to use analytics effectively.

Influencer marketing isn’t dead—it’s just growing up. From LinkedIn to TikTok, brands are shifting from reach to relevance in pursuit of real impact.

Made the switch to GA4? Great — but that’s just the start. Now it’s time to dig deeper into how your data’s managed, shared, and trusted across your teams. Time to talk governance!

Traffic Dimension Scope in GA4: First User, Session and Event-level Dimensions

Introduction to Traffic Dimensions in GA4: Source, Medium, Campaign and Beyond

Get some great tips for cool things you can do using window functions in BigQuery.

Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.

Explore how marketers can bridge the gap between ad reach and audience attention with DV360 Custom Bidding.

Struggling with limited conversion data in Google Ads? Discover 8 actionable tactics to boost performance for businesses with lower conversions.

Google has now made tracking conversion rates easier for marketers. Learn about the recent introduction of ‘key event rate’ directly into GA4 reports, making it simpler to measure campaign success.

Analytics Training Director Chanté Matthews-Mohammed examines User Permissions in GA4 and the features different access levels will help you to unlock.
