Blogs and Resources
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Blog Posts
27 Nov, 2020
Understanding Google Analytics Channels
Being able to understand and analyze channels is essential. You need to know what they are and how to interpret thei...
10 Nov, 2020
So, we’ve all seen ads appearing in Google Search, served via the Google Ads platform, but how does Google determine which order to show ads with the searc...
04 Nov, 2020
In August 2020, Google launched a BETA version of a new addition to their GCP certification library: Professional Machine Learning Engineer. This Certificati...
16 Oct, 2020
Newsflash: discovering trending topics for content creation is time consuming. Trawling the SERPs, scrolling through results hoping to glean a flash of inspi...
Blog Posts
27 Nov, 2020
What are Channels in Google Analytics?
10 Nov, 2020
Google Ad Rank and How to Improve it
04 Nov, 2020
What I learned studying for the GCP M...
16 Oct, 2020
How to Find Trending Topics for Conte...
Video
26 Jan, 2018
Explore the new features of Google Search Console with our video introduction.
...
Resources & Downloads
24 Oct, 2018
Google tools and features that every digital marketer should know.
The digital marketing landscape is progressing so rapidly; as marketers, it can be hard...
17 Oct, 2018
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe" - Abraham Lincoln
In our professional lives, we have lots of task...
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign.
How will you know if ...
25 Jul, 2018
by Ciara Koth
Social media is a key ingredient in implementing a successful online marketing strategy.
It’s vital that a brand be able to consistentl...
Resources & Downloads
24 Oct, 2018
The Google Marketing toolkit for digi...
17 Oct, 2018
A Social Media Plan to save you hours...
05 Sep, 2018
Using UTM parameters to measure campa...
25 Jul, 2018
Social Media Toolbox
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