UNITED KINGDOM

TikTok Marketing

Want to grow your audience on TikTok and master best practices for building brand impact? Learn everything you need to know about building a full-funnel creative strategy on the social media platform.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our one-day TikTok Marketing course will cover the key fundamentals behind organic and paid social media activity and advertising.

The training will explore TikTok best practice, giving you a comprehensive overview on how to grow your following and nurture your community with engaging content, helping you set your business up for social media success.

From building a TikTok creative strategy for brand impact to running paid ads to drive consideration and conversion, you will leave the training session with the confidence and necessary skills to use the platform and engage your target audiences.

The TikTok marketing course is available via Virtual Classroom or at our training centre in The Shard, London. We also offer private training virtually or at a location of your choice.

Course overview
Who should attend:
This course has been designed for social media practitioners who are considering using TikTok as part of their social media strategy. It’s designed to help build confidence in using the platform as well as teaching strategic best practice.
Walk away with the ability to:
  • Explain how TikTok ties into your broader social media marketing strategy
  • Design engaging strategies on TikTok
  • Develop partnerships with Creators
  • Construct paid campaigns to build awareness and drive performance
  • Measure the success of your TikTok organic and paid activity
Course agenda
Introduction to TikTok
  • 2023 key stats
  • TikTok’s algorithm
  • TikTok product features
  • Audience statistics and behaviour
  • How TikTok ties into your broader social media marketing strategy
Your Business Profile
  • How to use the platform and its features
  • Posting videos on TikTok - what to consider
TikTok Strategy
  • Setting goals and objectives
  • The strategic role of TikTok
  • Posting frequency
  • Trend jacking
  • Building and nurturing a community
  • Leveraging TikTok creators
  • Case studies and success stories
Advertising on the Platform
  • Advertising overview
  • How to use Ads Manager
  • Building practices
  • Campaign structure
  • Determine the appropriate audience
  • Budgets and bidding
  • Ad types and placements
  • Case studies
Measurement
  • Analysing performance in Ads Manager
  • Metrics that matter
Upcoming courses
The Shard, London
TikTok Marketing
Tue, Jun 13 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Fri, Jun 16 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Mon, Jul 17 2023
£499 ex VAT
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The Shard, London
TikTok Marketing
Tue, Sep 12 2023
£499 ex VAT
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Virtual Classroom
TikTok Marketing
Fri, Sep 15 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Tue, Oct 10 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Thu, Nov 16 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Fri, Dec 08 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
TikTok Marketing
Tue, Dec 12 2023
£499 ex VAT
ADD TO BASKET
Upcoming courses
The Shard, London
TikTok Marketing
Tue, Jun 13 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Fri, Jun 16 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Mon, Jul 17 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
TikTok Marketing
Tue, Sep 12 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Fri, Sep 15 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Tue, Oct 10 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Thu, Nov 16 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
TikTok Marketing
Fri, Dec 08 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
TikTok Marketing
Tue, Dec 12 2023
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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