TikTok Marketing
Want to reach new audiences and run high-performing campaigns on TikTok? Learn to plan platform-native content, work with creators and launch paid ads on this practical one-day TikTok marketing course.
COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
TikTok has transformed social media by combining discovery-led content with powerful paid advertising. Learn to navigate the TikTok ecosystem and build an integrated strategy that connects organic reach, creator partnerships and targeted ads with measurable marketing objectives.
On this course, you’ll explore how the TikTok algorithm works, optimise your Business Profile and learn what makes an effective video. We’ll introduce a six-step strategy framework before examining content pillars, platform-native formats and approaches to building an engaged community.
You’ll then move into paid advertising, exploring TikTok Ads Manager, campaign objectives, ad formats, placements, Spark Ads and Branded Mission. We’ll also examine creator partnerships, creative tools including CapCut and TikTok Symphony, and the metrics and attribution methods used to assess performance.
Attend at The Shard in London or through our live virtual classroom. Private sessions are also available at The Shard, online or at a location of your choice anywhere in the UK or globally.
What you’ll learn
By the end of this course, you will be able to:
- Position TikTok within your wider social media and marketing strategy
- Develop content pillars, creative hooks and formats that support audience engagement
- Plan TikTok ad campaigns using suitable objectives, formats, placements and Spark Ads
- Optimise a TikTok Business Profile and plan platform-native organic content
- Find, assess and brief creators using TikTok One Creator Marketplace
- Interpret organic and paid performance metrics to improve future activity
Course agenda
TikTok Landscape & Business Profile
- Why TikTok matters right now
- How the algorithm works and what it takes into account
- Setting up and optimising your Business Profile
- Posting videos: what to consider, and the anatomy of a strong TikTok
TikTok Strategy & Content That Works
- A six-step strategy framework
- How organic and paid work together
- Building content pillars and the right content mix
- Content formats that work
- Building and nurturing a community
Working with Creators
- Why work with creators?
- The four-step creator workflow
- Finding creators via TikTok One and the Creator Marketplace
- Branded content and briefing creators effectively
- Creator pricing benchmarks for 2026 and a vetting checklist
Introduction to Paid Advertising
- Why advertise on TikTok?
- The Ads Manager structure and campaign objectives
- Ad formats and placements, including Spark Ads and Branded Mission
- Getting started on TikTok Shop and shoppable formats
Creative Best Practices
- Creative best practices and attention triggers
- CapCut and TikTok Symphony AI tools
- Finding trends and optimal ad lengths
- Creative do’s and dont's
Campaign Management & Measurement
- TikTok metrics glossary: vanity metrics vs. value metrics
- Analysing performance in Ads Manager
- TikTok’s attribution portfolio
- What’s next: the trends shaping 2026
Who it's for
This course is perfect for:
- Social media managers and content strategists responsible for growing a brand on TikTok
- Digital marketers and paid media professionals looking to plan and manage TikTok advertising
- Brand managers and in-house teams wanting to connect organic content, creators and paid campaigns
Prerequisites
No previous TikTok marketing or advertising experience is required. Basic familiarity with the TikTok app will be helpful, while access to a TikTok Business Account or TikTok Ads Manager will allow you to relate the examples more closely to your own activity.
Next steps
Want to sell products directly through the platform? Our Introduction to TikTok Shop course covers Seller Center, product listings, affiliates, LIVE shopping and Shop advertising.
If you want to strengthen your practical filming and editing skills, our Video Content Creation Masterclassexplores short-form planning, production and post-production using smartphones and accessible editing tools.
BOOK THIS COURSE
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TikTok Marketing
10:00am – 5:00pmLive Online£499 per personex VATTikTok Marketing
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATTikTok Marketing
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATTikTok Marketing
10:00am – 5:00pmLive Online£499 per personex VAT
- TikTok MarketingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- TikTok MarketingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- TikTok MarketingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- TikTok MarketingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
Frequently Asked Questions
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Independent Service Rating based on 4 verified reviews
Reviews
TikTok Marketing
Good explanation, interesting insights and a lot of information to process.
Anonymous
TikTok Marketing
Taken test after each slide topic was a good way to strengthen my knowledge as well as understanding all the dos and dont on tiktok marketing was an eye opener to me as a beginner.