Digital Marketing Strategy Online

Name: Digital Marketing Strategy Online
Price: 1500.00 GBP

Ideal for individuals who want an all-encompassing view of the digital landscape, this course will support you in solidifying and building on existing knowledge. You'll also create your own digital marketing strategy over six weeks.

Save 33% on your Digital Marketing Strategy course

Start 2021 with professional growth. Book your place on our online course and save 33% when you quote 33DMS at the time of booking.

6 week online course

Group discussions and collaboration

8 - 10 hours a week

Industry case studies

3 Live expert talks*

Hands on with industry tools

This in-depth course moves quickly from key knowledge and concepts into practical application. You’ll learn when and where you can reach consumers and explore the tools you should consider to get your message in front of people who are likely to spend with you.

Week by week, you’ll work on your own Media Plan, following the journey consumers take when considering, buying and recommending your product or service. By the end of the course, you’ll walk away with a full Media Plan and portfolio, along with a certificate of completion.

Our course is structured around something called the purchase funnel. This unique approach means you’ll delve into all relevant channels (for instance Facebook, Banner Ads, email campaigns, etc.) as you follow consumers through their purchasing journey.

You’ll gain the broadest but most in-depth knowledge, preparing you to work on your own digital marketing campaigns, work as a generalist digital marketer, delve deeper into a specialism, or strategise with Marketers within your organisation.

We’ll focus on doing more than executing. We’ll prepare you to research, strategise, measure and improve performance at each and every stage.

Please note: this course is suitable for groups of over 20.

Course overview

Who is this course for?

School leavers, graduates and professionals switching careers

Gain a broad and deep holistic knowledge of Digital Marketing whilst gaining hands-on skills to enable you to work in an Agency or in-house.

Traditional marketers looking to move into digital

Bring your specialist knowledge up to date and quickly transition into Digital, no matter where you are in your career. Learn the language and skills you’ll need to run Digital and explore specialisms that you might want to expand your knowledge on and learn with Jellyfish.

Digital Marketing specialists moving into more strategic roles

Break out of your specialism by taking an in-depth look at broad digital marketing strategies while practically building the skills you need to take on a new role.

Small business owners or sole traders

Make sure you understand the basics of digital marketing and know where to focus your marketing efforts for maximum effect.

Why Jellyfish?

We’re real-world practitioners. Learning with Jellyfish means you’ll be learning from and working with the brightest in the industry, to learn what really works based on our expertise as a global digital partner. Our focus is to equip you with practical and hands-on skills that will take you further than a purely academic understanding.

We’re tool-agnostic, which means you’ll be prepared to work with the best tool for your job. We will explore and use certain tools in the course, and offer specialist courses you can take to further your knowledge.

We know what employers are looking for. We provide in-housing and hybrid solutions for organisations around the world, while simultaneously training some of the biggest agencies out there.

How it works

You’ll learn by working and reflecting as a group, which makes learning stick.

Working with your cohort as you progress through each week, you’ll be commenting and sharing feedback with each other. What you build and how you’ll improve it will be based on feedback from your cohort and our industry practitioners. By learning this way, you’ll naturally be able to work with stakeholders on real campaigns.

You’ll hear from practitioners in live webinars each week and have your questions answered by industry experts.*

You’ll walk away with a full marketing strategy and a Media Plan that will make your campaign run. You can choose between one of our lifelike examples, or bring a real campaign you're currently working on.

There is no formal examination. Your success depends on the work you put in to build a portfolio you’ll be proud to show any employer.

When you finish, we’ll provide you with a certificate of completion to include in your portfolio.

Channels we cover:

Display

Social

Video

SEO

eCommerce

Walk away with the ability to:

Describe key media channels, and their respective benefits and challenges
Explain how to design a holistic marketing strategy, and the benefits this yields
Detail the digital marketing landscape, including recent trends and expected developments
Build a media plan from inception to completion, including budget recommendations and forecasts
List KPIs for each funnel stage, and how to measure these within the appropriate platforms, using the relevant attribution models

*Live talks are scheduled in weeks one, three and five. Where possible, they are on Thursdays at 6pm in the following timezones; UTC, UTC + 8 and UTC - 7.

Course Overview

Module 1 - Fundamentals

Unit 1: Introduction
The Landscape and Funnel marketing
Unit 2: The Digital revolution
Digital Marketing trends
Mobile developments
eCommerce
Marketing technology
Unit 3: Media Channels
Major marketing channels
Unit 4: Formats
Formats in review
The value of a holistic media plan
Live Webinar: Marketing for the connected world

Module 2 – Digital Campaigns

Unit 1: Programmatic Advertising
What programmatic advertising is and how it works
Unit 2: Analytics
Web Analytics
App tracking
Data management
Unit 3: Martech and Innovation
AI, Voice Assistants and innovation
Unit 4: Campaign Fundamentals
Campaign planning and KPIs
Personas
Competitor insights
Brand Safety

Module 3 – Awareness

Unit 1: Building awareness
Brand building
Awareness messages
Budgeting
Metrics that matter
Reach and frequency
Unit 2: Tools and opportunities
Building a content strategy
Keywords
Pinterest formats
Facebook
Influencer campaigns
Brand Listening
Google Shopping
Google Display Network
Display creatives
Live Webinar: Brand building is never a waste of budget

Module 4 – Consideration

Unit 1: How to be considered
Brand Values
Awareness vs Engagement
Remarketing
Metrics that matter
Analytics Behaviour Reports
Budgets & projections
Unit 2: Tools and opportunities
Social Media Management
SEO-friendly content
Personalisation
Building Paid Search
Paid Search Quality Score
Dynamic creatives

Module 5 – Conversion and Loyalty

Unit 1: Ready to convert
Nudging to Conversion
Building on Funnel Strategy
CPA calculations
Conversion tracking
Goals vs Events
Unit 2: Tools and opportunities
E-Commerce and CRO
Direct Response Content
Cross-device tracking & strategy
Unit 3: Nurturing loyalty
Brand Advocates
First-party audiences
Lifetime Value vs Average Revenue per User
Unit 4: Tools and opportunities
Remarketing Lists
Customer Match
Email Marketing at its best
Live Webinar: ‘Moments that Matter’

Module 6 – Delivering your campaign

Unit 1: Campaign Execution
Budget Planning
Going live
Reporting
Optimisation & testing
Unit 2: Reviewing a Campaign
Campaign data
Complete your proposed update

Why Digital?

Find the time to fit learning around your schedule by joining a digital learning cohort. You’ll gain the same experience, but work in your own time and learn in an environment that suits you. All you need to learn is a digital device and an internet connection. You can learn on any device. We’d recommend a tablet or laptop so you can easily build your media plan.

Book this course

Call our sales team today

020 7993 4556