Digital Marketing Strategy Online

Name: Digital Marketing Strategy Online
Price: 1500.00 GBP

Build strategic digital marketing skills in your company by level-setting people’s core knowledge, and then expanding their skills through real-life tasks and scenarios.

Save 33% on your Digital Marketing Strategy course

Start 2021 with professional growth. Book your place on our online course and save 33% when you quote 33DMS at the time of booking.

Online course

Group discussions and collaboration

40 to 60 hours

Industry case studies

3 Live expert talks*

Hands-on with industry tools

We deliver great digital campaigns – and we’re here to help you deliver your own. This course balances breadth and depth of knowledge and skill to ensure everyone can collaborate strategically on their campaigns.

The course covers every stage of the customer purchase journey – from when you first get noticed (awareness) to established customers returning and telling everyone about your business (loyalty).

With expert guidance, your team will improve their understanding of marketing, and learn how to measure, research, and strategize campaigns. They will walk away with a full media plan and certificate of completion.

You’ll start by selecting between the standard version of the course or a customised version. Once we’re ready, we’ll kick things off in a welcome call.

Your team will experience a blend of self-paced interactive learning and live sessions – and our trainer will always be on hand to help them out. Throughout the course, they will work to create a real campaign, learning the end-to-end process of building, running and optimising it. You’ll even be able to run the campaign for your organisation at the end of the course.

To find out more, watch our explainer video, which goes into detail about what you can expect from this course.

Course overview

Who should attend:

Teams working together on marketing campaigns. When everyone has a shared strategic view, they work better together and deliver more with their campaigns. This involves people in marketing roles as well as business professionals working with your marketing team.

Brands and teams working with agencies. Challenge your agencies to innovate and deliver strong results by communicating on their terms. The course gives you enough strategic skill to encourage stronger results from your agency. Whereas in the standard course we focus on the initial set-up, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.

Small business owners or sole traders. Make sure you understand the basics of digital marketing and know where to focus your marketing efforts for maximum effect.

Traditional marketers looking to move into digital. Bring your specialist knowledge up to date and quickly transition into Digital, no matter where you are in your career. Learn the language and skills you’ll need to run Digital, and explore specialisms that you might want to expand your knowledge on.

New employees onboarding into your company. Gain a broad and deep holistic knowledge of digital marketing whilst gaining hands-on skills to enable you to work in an Agency or in-house.

Digital marketing specialists moving into more strategic roles. Break out of your specialism by taking an in-depth look at broad digital marketing strategies while practically building the skills you need to take on a new role.

What you'll learn:

By the end of this course, you will be able to:

Create a marketing strategy and explain the benefits it yields
Build a media plan from scratch, including budget recommendations and forecasts
Identify key media channels, and describe their respective benefits and challenges
List KPIs for each funnel stage, and how to measure these within the appropriate platforms, using the relevant attribution models
Optimise and improve marketing campaigns
Identify recent trends and expected developments in the digital marketing landscape

Course agenda

Module 1: Fundamentals

Unit 1: Introduction
The Landscape and Funnel marketing
Unit 2: The Digital revolution
Digital Marketing trends
Mobile developments
eCommerce
Marketing technology
Unit 3: Media Channels
Major marketing channels
Unit 4: Formats
Formats in review
The value of a holistic media plan
Live Webinar: Marketing for the connected world

Module 2: Digital Campaigns

Unit 1: Programmatic Advertising
What programmatic advertising is and how it works
Unit 2: Analytics
Web analytics
App tracking
Data management
Unit 3: Martech and Innovation
AI, Voice Assistants and innovation
Unit 4: Campaign Fundamentals
Campaign planning and KPIs
Personas
Competitor insights
Brand safety

Module 3: Awareness

Unit 1: Building awareness
Brand building
Awareness messages
Budgeting
Metrics that matter
Reach and frequency
Unit 2: Tools and opportunities
Building a content strategy
Keywords
Pinterest formats
Facebook
Influencer campaigns
Brand Listening
Google Shopping
Google Display Network
Display creatives
Live Webinar: Brand building is never a waste of budget

Module 4: Consideration

Unit 1: How to be considered
Brand Values
Awareness vs Engagement
Remarketing
Metrics that matter
Analytics Behaviour Reports
Budgets & projections
Unit 2: Tools and opportunities
Social media management
SEO-friendly content
Personalisation
Building paid search
Paid search quality score
Dynamic creatives

Module 5: Conversion & Loyalty

Unit 1: Ready to convert
Nudging to conversion
Building on Funnel strategy
CPA calculations
Conversion tracking
Goals vs. Events
Unit 2: Tools and opportunities
E-Commerce and CRO
Direct Response Content
Cross-device tracking and strategy
Unit 3: Nurturing loyalty
Brand advocates
First-party audiences
Lifetime Value vs. Average Revenue per user
Unit 4: Tools and opportunities
Remarketing Lists
Customer Match
Email marketing at its best
Live Webinar: ‘Moments that Matter’

Module 6: Delivering your Campaign

Unit 1: Campaign Execution
Budget Planning
Going live
Reporting
Optimisation and testing
Unit 2: Reviewing a Campaign
Campaign data
Complete your proposed update

Book this course

Call our sales team today

020 7993 4556