Social Media Academy
Regardless of your employees’ differences when it comes to needs, ability levels and objectives, if they use social media in any capacity, this large-scale, social-focused solution will solidify their knowledge of key social media platforms and teach them how to use each one to market your business, all while advancing their own career in social media.
We will work with you to integrate your learners’ needs and identify the key outcomes you want to achieve, helping you to develop and deliver a full-funnel strategy for your business.
This programme is aimed at organisations of any size that want to achieve success by boosting their social media strategy. Your organisation may even have employees who are at different career stages, ability levels or even located in different geographical locations.
It’s also perfect for PR professionals and anyone working in social media or digital marketing.
Why should your organisation take part?
Learners will leave with the fundamental skills relating to social media marketing for business. They'll be given the tools to facilitate conversations with agencies and teams, and learn best practices for social media marketing.
- Use each social media platform to reach audiences
- Develop a robust, full-funnel social media plan using research technologies
- Articulate the difference between objectives, strategies and tactics
- Design creative content experiences for audiences
- Execute paid, owned and earned campaigns
- Formulate recommendations on how paid ties into your organisation's broader plan
- Design and build a full-funnel measurement solution to report on social media activity
Your customised Social Media Academy programme will be led by a host of award-winning practitioners who are perfectly placed to teach your employees fundamental digital marketing skills and support them in developing their own social media plan.
Our team of social media experts is headed by Kineta Kelsall, who, with over ten years of industry experience, is a Senior Director for Jellyfish and responsible for consulting the world’s biggest brands in social media marketing. She is also one of the first people globally to be part of LinkedIn’s certified training programme.
The sessions will walk delegates through how to use the key social media platforms, exploring the tools and formats that make each of them unique and how they can use them to create engaging content that audiences will react to.
If you’re looking to get your team certified, we can adjust your tailor-made curriculum to align with platform certifications such as Meta Blueprint and LinkedIn.