Google Analytics Training
Take your data analysis to the next level with our range of Google Analytics courses. Delivered in-person in London or Manchester; or globally online via Virtual Classrooms.
Our GA4 training options cover everything from implementation and configuration to reporting to advanced analysis. Whether you’re new to Google Analytics or looking to upskill to GA4, our Google-certified courses will ensure you're ahead of the curve.
Want to learn how to set up GA4? Our course will teach you everything you need to know about the newest version of the Google Analytics platform.
Who should attend:
This course is ideal for data analysts, technical marketers, developers and entrepreneurs.
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data. You'll leave the session with the ability to generate insightful reports with ease.
Who should attend:
This course is a good starting point for anyone wanting to use GA4 for the first time.
Want to understand how to get the most out of your Google Analytics 4 data? Our Advanced Analysis course will show you the best techniques to analyse your data and gain valuable business insights.
Who should attend:
This course is ideal if you've taken our Introduction to GA4 Reporting course and want to take your knowledge to the next level.
Want to turn raw data into compelling stories that drive action?
On this one-day course, you'll learn data storytelling and visualisation techniques to create impactful reports that engage stakeholders and inspire decisions.
Who should attend:
This course is perfect for professionals creating reports or visualisations and communicating insights across GA4, Looker Studio, or BigQuery platforms.
Ready to transform how you interact with your analytics data using AI?
On this half-day course, you'll explore advanced GA4 features like natural-language search, predictive metrics, and AI-powered insights to elevate your data strategy.
Who should attend:
This course is ideal for marketers, analysts, data scientists, and BI professionals responsible for making data-driven decisions with GA4.
Looking to streamline your analytics set-up using RegEx across GA4, GTM, Looker Studio, and BigQuery? Gain hands-on experience on this one-day course, where you'll learn step-by-step techniques to enhance tracking and reporting.
Who should attend:
This course is ideal for analysts, marketers, or developers with GA4 and GTM experience looking to deepen analytics and RegEx skills.
If your organisation already has a lot of experience using Universal Analytics, the shift to Google Analytics 4 will inevitably come with different technical - and personal - challenges for your teams.
Our GA4 Toolkit offers the perfect solution.
Featuring a collection of materials and guidance in the form of videos, workshops, templates, comms and training support, it has one goal: to empower everyone in your organisation - from developers and analytics experts to brand managers and members of senior leadership - to leverage the power of Google Analytics.
Frequently asked questions
- Which GA4 course is right for me?
If you’re responsible for reporting on the performance of marketing campaigns, content or conversions for your website and/or apps, or just want to know how GA4 works, our reporting courses are a great option. We suggest attending Introduction to Google Analytics 4 Reporting, followed by Google Analytics 4 Advanced Analysis.
If you’re responsible for setting up GA4 for your organisation or clients, our Google Analytics 4 Implementation & Configuration course will guide you through every step you need.
- Why should I learn GA4?
Google Analytics 4 is replacing Google’s Universal Analytics, and is a critical tool for anyone interested in online data analysis and user behaviour on your website or app. GA4’s upgraded tracking, cross-platform analysis, user privacy, audience building, and reporting tools mean that even experienced Analytics users will need to upskill.
- Can GA4 courses be customised to meet my specific business requirements?
All our Google Analytics courses are available to book privately and can be customised to suit your needs. Courses can be delivered at our London offices in the Shard, online via virtual classroom, at your own offices or at a location of your choice.