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Introduction to Google Analytics 4 Reporting

4.8 / 5 Feefo reviews

Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyse your data and confidently generate insightful reports.

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£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish has years of experience working with Google Analytics to help clients meet their business needs. On our hands-on GA4 training course, you’ll learn everything you need to know about Google Analytics 4 to empower you to apply your skills to real-world scenarios.

This one-day course introduces how GA4 works and explores the key reporting features and techniques available within the platform. It's perfect if you have little to no experience using Google Analytics or if you’re migrating to the new version of the platform.

During the course, we’ll take you through the theoretical aspects of the GA4 platform, including how data is collected and structured. We’ll then go through the key pre-configured reports, rounding off with a dive into Explore – GA4’s exciting custom reporting tool. By the end of the training, you’ll have the knowledge to immediately start taking advantage of the platform to generate meaningful reports and insights.

Our Introduction to Google Analytics 4 Reporting course is available at our training centre in The Shard, London, at our Manchester office, or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Although this course focuses on the reporting features of GA4, we also offer a Google Analytics 4: Implementation & Configuration course that provides an in-depth exploration of the set-up and the implementation process.

Course overview

Who should attend:

This GA4 training course serves as an introduction to using the platform’s reports, so is a good starting point if you have limited or no prior experience using Google Analytics 4, or if you have been using an older version of the platform and need to move to using GA4.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the basic building blocks of analytics data and GA4’s capabilities
  • Learn the key dimensions and metrics available in the platform and what data they contain
  • Utilise GA4’s range pre-built Life cycle and User reports to understand traffic acquisition, user engagement and e-commerce conversions
  • Derive actionable insights about your users, marketing, and user experience
  • Dig even deeper into your web and app data by building custom reports in GA4s Explore reporting feature

Course agenda

Introducing GA4
  • Analytics fundamentals and framework
  • Data collection and the GA4 data model
  • Reporting fundamentals: using dimensions and metrics
  • Defining the key metrics in GA4
  • Objective-setting and constructing an analytics measurement plan
Reporting Fundamentals
  • Navigating the GA4 user interface
  • Reports workspace functionality and using comparisons
Using the Pre-configured Reports
  • Acquisition reporting fundamentals
  • How to tag marketing campaigns in GA4
  • Engagement reporting fundamentals
  • Analysing page and event performance
  • Monetisation reporting fundamentals
  • Demographic and tech reporting fundamentals
  • Key dimension recap
Introduction to Custom Reporting Using the Explore Workspace
  • Using the free-form technique to construct custom tables
  • Funnel Exploration fundamentals
  • Hands-on Explore exercises

Next Steps:

A great next step to this course would be to take our one-day Google Analytics 4: Advanced Analysis course, which delves into more advanced reporting techniques in the platform to help you make the most of your analytics data. Discover all of our GA4 options here.

Upcoming courses

Mon, Jun 03 2024.Manchester
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jun 17 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jul 01 2024.Manchester
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jul 08 2024.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jul 22 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Tue, Aug 06 2024.Manchester
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Aug 19 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Sep 02 2024.Manchester
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Sep 09 2024.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Sep 16 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Tue, Oct 01 2024.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Oct 07 2024.Manchester
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Oct 14 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Fri, Nov 01 2024.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Tue, Nov 05 2024.Manchester
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Nov 25 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Dec 09 2024.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Dec 16 2024.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jan 06 2025.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jan 13 2025.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Feb 17 2025.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Fri, Feb 28 2025.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Mar 17 2025.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Apr 14 2025.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Wed, Apr 30 2025.Virtual Classroom
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, May 12 2025.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
Mon, Jun 16 2025.The Shard, London
Introduction to Google Analytics 4 Reporting
£499 ex VAT
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4.8 / 5 Feefo reviews
Independent Service Rating based on 154 verified reviews

Introduction to Google Analytics 4 Reporting

Really great training, very thorough. I feel well equipped to tackle my Google Analytics goals.

Trusted Customer 23 April, 2024

Introduction to Google Analytics 4 Reporting

Well delivered. Instructor awesome

Trusted Customer 13 April, 2024

Introduction to Google Analytics 4 Reporting

The trainer was very engaging and made understanding GA4 fun and entertaining.

Trusted Customer 1 March, 2024

Frequently asked questions

  • Why should I learn GA4?

    Google Analytics 4 is replacing Google’s Universal Analytics; it’s a critical tool for anyone interested in online data analysis and allows you to make data-driven decisions by providing insights into user behaviour on your website or app. GA4 offers significant upgrades in advanced tracking, cross-platform analysis, user privacy, audience building and reporting tools that even experienced Google Analytics users will need to upskill on.

  • What are the main reporting improvements in GA4?

    GA4 introduces a number of reporting improvements, underpinned by a more flexible and robust measurement model based on events. These include improved visualisations and report snapshots; deeper audience insights, enhanced predictive modelling capabilities and improved data controls.

  • When should I switch to reporting via GA4?

    Ideally, you should already be reporting in GA4. Google switched off data collection within Universal Analytics in July 2023 and will sunset Universal Analytics 360 in July 2024. If you’re new to Google Analytics, then you’ll need to begin with GA4. In this case, you may also want to consider our Google Analytics 4: Implementation & Configuration course.

  • Is the course accredited or certified?

    On completion, you will be able to add a LinkedIn certification badge that will verify you have passed the course. Our courses also provide a great stepping stone towards Google Analytics Certification.

  • Can GA4 courses be customised to meet my specific business requirements?

    All our Google Analytics courses are available to book privately and can be customised to suit your needs. We recognise that all businesses have different reporting requirements and can tailor your course towards these, taking your team’s experience level into account.

  • Does this course include practical exercises and assignments?

    Yes, much of the day will be spent in the Google Analytics platform learning how to measure data and use the various reporting tools available. This will include practical exercises within a demo account to aid learning. You’ll be granted access to this account at the start of the course.