This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
This course will explore the Search Ads 360 product to help you understand how it can be used for paid search account management. We'll discuss the functionality of the platform and compare this with managing campaigns within the Google Ads campaign alone.
You can expect to get some insight into the key features of the platform and how they address pain points experienced in paid search account management.
Learn how to set up and optimise bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. You will also learn how to conduct ad copy tests and how to pull performance reports across multiple engine accounts, as well as how to set up reporting dashboards.
Our Search Ads 360: Fundamentals course is offered via Virtual Classroom. It can also be delivered as a private training session from a location of your choice.