Search Ads 360: Fundamentals

Gain an introduction to the fundamental features and benefits of Search Ads 360.
google badge
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.

This course will explore the Search Ads 360 product to help you understand how it can be used for paid search account management. We'll discuss the functionality of the platform and compare this with managing campaigns within the Google Ads campaign alone.

You can expect to get some insight into the key features of the platform and how they address pain points experienced in paid search account management.

Learn how to set up and optimise bid strategies in line with business objectives, as well as gain some hands-on experience navigating the platform. You will also learn how to conduct ad copy tests and how to pull performance reports across multiple engine accounts, as well as how to set up reporting dashboards.

Our Search Ads 360: Fundamentals course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is suitable for those working in-platform, managing and optimising a paid search account. You may be considering or have recently on-boarded SA360 and want to maximise the full capabilities of the platform. If you are working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your paid search activity, this course will help.
Walk away with the ability to:
  • Use Search Ads 360 to enhance your paid search marketing
  • Select and implement bid strategies based on business objectives
  • Conduct ad copy testing
  • Build strategies for different types of campaigns
  • Manage cross-platform accounts and create automated rules
  • On board and set up Search Ads 360
Course agenda
Google Marketing Platform Overview
  • What is a tech stack and why use one?
How Search Ads 360 works
  • Google Ads vs. Search Ads 360
  • Pillars of Search Ads 360: Summary of key USPs
  • Under the Search Ads 360 Hood - Key Elements
Navigating the Platform
  • Overview of Platform Navigation
Search Ads 360 Use Cases
  • Search Ads 360 Bid Strategies
  • Ad copy testing
  • Landing page testing
  • Reporting
  • Scheduled edits and automated rules
Managing campaigns
  • Creating and editing campaigns from Search Ads 360
  • Bulk uploads via spreadsheets
On-Boarding Search Ads 360
  • Setting up floodlight tags
  • Search Ads 360 set up
  • Integrating Google Analytics data
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
Call our sales team today
Other options available
Virtual Classrooms
Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
14 Funny & Weird Collective Nouns...
01 Sep, 2019
Our love for the English language at Jellyfish Training recently took us down a road of collective nouns. We thought we’d create this funny list for you and bring them to life with illustrations....
How to Create Audience Segments in Google Analytics
10 Sep, 2019
Here's our easy guide to getting started with audience segmentation in Google Analytics....
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...
North America
Europe, Middle East & Africa