Studio Fundamentals

Name: Studio Fundamentals
Price: 549.00 USD

Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course has been designed to give new users an understanding of the technologies and processes that constitute the Studio platform.

In this session you'll gain insights of the full creative production funnel, from creative brief to Studio Q/A and live updates. We'll also highlight the importance of naming conventions and the communication funnel from client brief to creative updates.

Furthermore, you'll have the opportunity to learn about Rich Media (RM), Dynamic Creative Optimisation (DCO) and Data Driven Creatives (DDC).

Our Studio Fundamentals course is offered as a live Virtual Classroom or private training session and can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.

Course overview

Who should attend:

Whether you’re a Trafficker or working in Ad Ops, Creative & Development, this course is ideal if you’re looking to gain an understanding of the technologies and processes that constitute the Studio platform.

Walk away with the ability to:

Explain the Studio Rich Media concept and development processes
Develop Dynamic Creative Optimisation campaigns
Build and manage dynamic feeds
Use the right technical triggers to serve the most relevant message
Explain the importance of naming convention
Utilise cross channels and cross devices delivery

Course agenda

Studio Introduction

Why would you use it
Benefits of using Studio

Relationship between Studio and CM / Display & Video 360

The Google Marketing Platform

Rich Media with Studio

Process, specs and best practices
Standard vs Rich Media
Rich Media Process

Dynamic Creative Optimisation

Why and How?
From concept to creative brief
DCO at scale
Dynamic Content Ad Standard
DCO workflow

Feed and creative template development

From concept to publish a feed
How to build a feed (in-platform demo)
Asset library
Feed requirements

Data Driven Creative

Concept
How to use data signals
Technical Dynamic Triggers
DDC across all channels
DDC at scale

Communication between each stakeholder

Kick of call
Best practices

Steps for Rich Media

Non- dynamic
Dynamic

Naming convention and Reporting

Naming your creative templates and events correctly
Importance of Reporting labels
From Studio to CM reporting
All Rich Media interactions and events / counters in CM

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