Studio Fundamentals
Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimization and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Private
This one-day course gives new users a solid understanding of the technologies and processes that constitute the Studio platform.
You'll gain insights into the full creative production funnel – from creative brief to Studio Q / A and live updates. We'll also highlight the importance of naming conventions and the communication funnel, covering every step from client brief to creative updates.
By the end of the session, you’ll be able to apply everything you have learned about Rich Media (RM), Dynamic Creative Optimization (DCO) and Data-driven Creatives (DDC) when using Studio for your own creatives.
Our Studio Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.
What you’ll learn
By the end of this course, you will be able to:
Explain the Studio Rich Media concept and development processes
Build and manage dynamic feeds
Explain the importance of naming convention
Develop Dynamic Creative Optimization campaigns
Use the right technical triggers to serve the most relevant message
Utilize cross-channel and cross-device delivery
Course agenda
Studio Introduction
- Why should you use it?
- Benefits of using Studio
Relationship Between Studio & CM / Display & Video 360
- The Google Marketing Platform
Rich Media with Studio
- Process, specs and best practices
- Standard vs Rich Media
- Rich Media Process
Dynamic Creative Optimization
- Why and How?
- From concept to creative brief
- DCO at scale
- Dynamic Content Ad Standard
- DCO workflow
Feed & Creative Template Development
- From concept to publish a feed
- How to build a feed (in-platform demo)
- Asset library
- Feed requirements
Data-driven Creative
- Concept
- How to use data signals
- Technical Dynamic Triggers
- DDC across all channels
- DDC at scale
Communication between each stakeholder
- Kick-off call
- Best practices
Steps for Rich Media
- Non-dynamic
- Dynamic
Naming Convention & Reporting
- Naming your creative templates and events correctly
- Importance of Reporting labels
- From Studio to CM reporting
- All Rich Media interactions and events / counters in CM
Who it's for
Whether you’re working in Ad Ops or Creative & Development, this course is ideal if you’re looking to gain an understanding of Studio’s fundamental elements.
BOOK THIS COURSE
Booking for a team or large group (5+ people)
For private sessions call our sales team