Studio Fundamentals

Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high-impact and complex Rich Media creative executions.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course has been designed to give new users an understanding of the technologies and processes that constitute the Studio platform.

In this session you'll gain insights of the full creative production funnel, from creative brief to Studio Q/A and live updates. We'll also highlight the importance of naming conventions and the communication funnel from client brief to creative updates.

Furthermore, you'll have the opportunity to learn about Rich Media (RM), Dynamic Creative Optimisation (DCO) and Data-driven Creatives (DDC).

Our Studio Fundamentals course is offered as a private training session and can be delivered at any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
Whether you’re a Trafficker or working in Ad Ops, Creative & Development, this course is ideal if you’re looking to gain an understanding of the technologies and processes that constitute the Studio platform.
Walk away with the ability to:
  • Explain the Studio Rich Media concept and development processes
  • Develop Dynamic Creative Optimisation campaigns
  • Build and manage dynamic feeds
  • Use the right technical triggers to serve the most relevant message
  • Explain the importance of naming convention
  • Utilise cross-channel and cross-device delivery
Course agenda
Studio Introduction
  • Why should you use it?
  • Benefits of using Studio
Relationship between Studio and CM / Display & Video 360
  • The Google Marketing Platform
Rich Media with Studio
  • Process, specs and best practices
  • Standard vs Rich Media
  • Rich Media Process
Dynamic Creative Optimisation
  • Why and How?
  • From concept to creative brief
  • DCO at scale
  • Dynamic Content Ad Standard
  • DCO workflow
Feed and creative template development
  • From concept to publish a feed
  • How to build a feed (in-platform demo)
  • Asset library
  • Feed requirements
Data-driven Creative
  • Concept
  • How to use data signals
  • Technical Dynamic Triggers
  • DDC across all channels
  • DDC at scale
Communication between each stakeholder
  • Kick-off call
  • Best practices
Steps for Rich Media
  • Non-dynamic
  • Dynamic
Naming convention and Reporting
  • Naming your creative templates and events correctly
  • Importance of Reporting labels
  • From Studio to CM reporting
  • All Rich Media interactions and events / counters in CM
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