Studio Fundamentals

Learn everything about Rich Media and Dynamic Creative Optimisation so that you can start to deliver high-impact and complex creatives via the Studio platform.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course gives new users a solid understanding of the technologies and processes that constitute the Studio platform.

You'll gain insights into the full creative production funnel – from creative brief to Studio Q / A and live updates. We'll also highlight the importance of naming conventions and the communication funnel, covering every step from client brief to creative updates.

By the end of the session, you’ll be able to apply everything you have learned about Rich Media (RM), Dynamic Creative Optimisation (DCO) and Data-driven Creatives (DDC) when using Studio for your own creatives.

Our Studio Fundamentals course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.

Course overview

Who should attend:

Whether you’re working in Ad Ops or Creative & Development, this course is ideal if you’re looking to gain an understanding of Studio’s fundamental elements.

What you'll learn:

By the end of this course, you will be able to:

  • Explain the Studio Rich Media concept and development processes
  • Develop Dynamic Creative Optimisation campaigns
  • Build and manage dynamic feeds
  • Use the right technical triggers to serve the most relevant message
  • Explain the importance of naming convention
  • Utilise cross-channel and cross-device delivery

Course agenda

Studio Introduction
  • Why should you use it?
  • Benefits of using Studio
Relationship Between Studio & CM / Display & Video 360
  • The Google Marketing Platform
Rich Media with Studio
  • Process, specs and best practices
  • Standard vs Rich Media
  • Rich Media process
Dynamic Creative Optimisation
  • Why and how?
  • From concept to creative brief
  • DCO at scale
  • Dynamic Content Ad Standard
  • DCO workflow
Feed & Creative Template Development
  • From concept to publish a feed
  • How to build a feed (in-platform demo)
  • Asset library
  • Feed requirements
Data-driven Creative
  • Concept
  • How to use data signals
  • Technical dynamic triggers
  • DDC across all channels
  • DDC at scale
Communication Between Each Stakeholder
  • Kick-off call
  • Best practices
Steps for Rich Media
  • Non-dynamic
  • Dynamic
Naming Convention & Reporting
  • Naming your creative templates and events correctly
  • Importance of reporting labels
  • From Studio to CM reporting
  • All Rich Media interactions and events / counters in CM
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