1 day course 
Supporting material 
Classroom, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
Whether you're employed to write for your company, if you freelance, or if you simply write for pleasure, this highly interactive course will help you hone your skills and teach you how to write copy that makes an impact.
Firstly, we’ll see what defines a great copywriter, what makes amazing copy, and how you can create it. We'll discuss how important it is to be relevant, to focus on the benefit, and to keep things simple.
We’ll go through a series of tips and interactive exercises where you'll learn how to craft effective emails, press releases and briefs. We'll also show you how to avoid writing cliches, write in the positive, and break bad copywriting habits.
Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand. Above all, we'll discuss the importance of always putting the customer first - and how to write copy that reflects this.
Our Copywriting, Branding & Tone of Voice course is available at our training centre in The Shard, London. We also offer private training at a location of your choice across the UK, globally or online.
Course overview
Who should attend:
If you want to understand how good brand copy works, and how to create better, clearer, sharper content – and have some fun doing it – then this course is for you.
What you'll learn:
By the end of this course, you will be able to:
- Write more creatively
- Avoid common copy pitfalls
- Simplify your message
- Write with more positivity and passion
- Always put the customer first
- Use AI in a more effective way
- Create positive, succinct, better performing copy, whatever your audience
- Build your own brand essence, values, mission statement and tone of voice
Course agenda
- What does good copy do?
- What does it look like?
- What qualities make a great copywriter?
- How to write in the positive
- Active vs. Passive
- How to get creative
- How to avoid cliches
- How to put the customer first
- Test your proofing skills
- How to keep things simple
- Review AI and avoid the pitfalls
- Great writers to follow
- Summary of writing tips
- What is a tone of voice?
- What makes an effective tone of voice?
- Understand how brands do this well
- How to build a tone of voice
- What is branding?
- What happens when brands don't evolve
- Responsible branding
- How to create a brand
- Brand positioning
- Mission statements
- Brand essence
- Brand personality
- Brand values
- Tone of voice
