Copywriting, Branding & Tone of Voice
Want to write clearer, more distinctive copy? Build a confident tone of voice and craft engaging content with this expert-led one-day course, delivered in person at The Shard in London or online via live virtual classroom.
139 already enrolled
Course Overview
1 day course
Certificate of Attendance
In-person, Private
Effective digital marketing relies on persuasive writing that connects with your target audience and drives action. Learn to combine creative flair with strategic brand positioning to craft copy that genuinely converts.
You’ll explore what effective copy does, how to simplify your message and why relevance, benefits and customer needs should guide your writing. We’ll also examine active language, positivity, clichés, proofing and common AI-generated copy pitfalls.
Through hands-on writing exercises, you’ll apply these principles to practical copywriting tasks and receive feedback on your work. You’ll leave better equipped to define your brand essence, develop a consistent tone of voice and use AI tools effectively within your content workflow.
Attend this one-day copywriting workshop in person at our training centre in The Shard, London, or live online from anywhere in the UK. Private sessions are also available, delivered virtually or at your workplace in the UK or globally.
What you'll learn
By the end of this course, you will be able to:
- Write more creatively and simplify complex messages for your target audience
- Apply persuasive writing principles across different communication formats
- Integrate AI tools effectively to support your copywriting and content generation process
- Establish a consistent tone of voice, brand essence, and mission statement
- Adapt your writing style for different B2B and B2C marketing channels
- Avoid common writing clichés and develop a more positive, customer-first approach
Course agenda
Copywriting
- What does good copy do?
- What does it look like?
- What qualities make a great copywriter?
- How to write in the positive
- Active vs. Passive
- How to get creative
- How to avoid cliches
- How to put the customer first
- Test your proofing skills
- How to keep things simple
- Review AI and avoid the pitfalls
- Great writers to follow
- Summary of writing tips
Tone of Voice
- What is a tone of voice?
- What makes an effective tone of voice?
- Understand how brands do this well
- How to build a tone of voice
Branding
- What is branding?
- What happens when brands don't evolve
- Responsible branding
- How to create a brand
- Brand positioning
- Mission statements
- Brand essence
- Brand personality
- Brand values
- Tone of voice
Who it's for
This course is perfect for:
- Digital marketers and content creators looking to sharpen their persuasive writing skills
- Brand managers and communications professionals responsible for defining a tone of voice
- Freelance copywriters seeking practical feedback and structured professional training
Prerequisites
No formal copywriting experience is required. The course is suitable for beginners as well as experienced professionals who want to refresh their writing, challenge established habits or develop a more consistent brand voice.
Next steps
Want to improve the search performance of your content? Our SEO Copywriting & Content Strategy course explores keyword research, search intent and on-page optimisation. If you want to focus specifically on working with generative AI, our Introduction to AI Copywriting course covers prompting, editing and responsible AI-assisted content creation.
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Copywriting, Branding & Tone of Voice
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATCopywriting, Branding & Tone of Voice
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VAT
- Copywriting, Branding & Tone of VoiceDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Copywriting, Branding & Tone of VoiceDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
Frequently Asked Questions
Can you learn copywriting in a one-day course?
ShowWhile becoming an expert takes practice, our intensive one-day workshop provides the essential frameworks you need to write more persuasively right away. You get hands-on exercises, immediate feedback and practical techniques you can apply to a wide range of professional writing tasks.
Are these copywriting classes suitable for B2B marketers?
ShowYes, the core principles of clear, customer-first writing apply to every industry. You will learn how to adapt your brand tone of voice and messaging structure to engage both B2B decision-makers and B2C consumers effectively.
How does live training compare to self-paced copywriting bootcamps?
ShowSelf-paced courses offer flexibility, but our live instructor-led format allows you to practise your writing, ask questions and receive feedback on practical writing exercises. You get accelerated, interactive learning in just one day without needing to manage your own study schedule.
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