Copywriting, Branding & Tone of Voice

4.2 / 5 Feefo reviews

Want to write copy that makes a lasting impact? If you’re employed to write for your company, if you freelance, or if you simply write for pleasure, then this course will help you hone your skills.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course, you’ll learn how to write strong, more impactful and better-converting copy, whatever your sector or discipline.

Firstly, we’ll look at copy itself. You’ll discover what good copy does and explore some inspiring examples. We’ll go through a series of tips and interactive exercises that focus on things such as writing in the positive and how to keep your tone genuine.

Next, we’ll cover emails, briefs, style guides, and how to build and implement a tone of voice. This section is all about learning how to apply the copy learnings we’ve already discussed.

Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand.

Our Copywriting, Branding & Tone of Voice course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

If you want to understand more about brands, the value of copywriting, and how to create better, clearer, sharper content – and have some fun doing it – then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Appreciate the value of copy
  • Understand how to write great copy
  • Write effective emails
  • Create positive, succinct and creative copy for your audiences
  • Build your own brand essence, values, mission statement and tone of voice

Course agenda

Copywriting
  • What does good copy do?
  • What makes a strong copywriter?
  • What makes effective copy?
  • How to revolutionise your writing
  • The best accounts to follow for inspiration
  • How to edit your copy
Tone of Voice
  • What is a tone of voice?
  • What makes an effective tone of voice?
  • Why tone of voice is so important
  • How to build a tone of voice
Branding
  • What makes a successful brand?
  • How to futureproof your brand
  • The elements of a brand
  • How to create a brand
And so much more…
  • The basics of emails
  • Improve your use of grammar
  • How to effectively proofread
  • How to write a press release
  • Where to find inspiration

Upcoming courses

Tue, Mar 26 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
£499 ex VAT
Tue, Apr 30 2024.The Shard, London
Copywriting, Branding & Tone of Voice
£499 ex VAT
Thu, May 30 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
£499 ex VAT
Tue, Jun 25 2024.The Shard, London
Copywriting, Branding & Tone of Voice
£499 ex VAT
Tue, Jul 30 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
£499 ex VAT
Tue, Aug 27 2024.The Shard, London
Copywriting, Branding & Tone of Voice
£499 ex VAT
Tue, Sep 24 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
£499 ex VAT
Tue, Oct 29 2024.The Shard, London
Copywriting, Branding & Tone of Voice
£499 ex VAT
Thu, Nov 28 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
£499 ex VAT
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4.2 / 5 Feefo reviews
Independent Service Rating based on 6 verified reviews

Copywriting, Branding & Tone of Voice

Kineta Kelsall is an excellent trainer. Well prepared materials and encourages engagement throughout with relevant exercises. She shares best practice examples and responds to any follow up questions from the participants.

Trusted Customer 18 September, 2022

Copywriting, Branding & Tone of Voice

Fantastic content. I thoroughly enjoyed this course.

Diana Correia 13 December, 2021

Copywriting, Branding & Tone of Voice

The course was very insightful and the presenter had great interactions with the group.

Kailash Maharaj 13 December, 2021