Copywriting, Branding & Tone of Voice

If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whatever your level of experience, we’ll show you how to write with more confidence, how to write more effectively, powerfully, and succinctly whatever your sector or discipline.

Run by Max Vinall, our very own Creative Director and ex-Head of Copy here at Jellyfish, this one-day course is split into two key sections.

In the morning, we’ll look at what good copy does, what it looks like, how to write in the positive, how to begin your articles and make them more compelling, and how to write a terrific headline. We’ll look at emails and how to structure them.

In the afternoon, we’ll look at how we define a brand, what the great ones look like and see why they work so well. Then we’ll create our own brand complete with Mission Statement, Brand Essence, Brand Values, Tone of Voice and Brand Personality. We’ll make our own amazing ad, get the secrets on how to create a truly powerful one and end with a summary of everything we’ve learned in the day. Boom.

Our Copywriting, Branding, and Tone of Voice course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
If you want to understand more about brands, the value of copywriting, and learn how to create better, clearer, sharper content yourself - and have some fun doing it - then this course is made for you.
Walk away with the ability to:
  • Appreciate the value of and power of great copy
  • Explain the value of good copy in marketing and advertising
  • Improve the effectiveness of your emails
  • Write positive, succinct and creative copy for your audiences
  • Create your own Brand Essence, Values, Mission Statement and Tone of Voice
Course agenda
Copywriting
  • What makes a good copywriter?
  • What does great copy actually do?
  • Examine amazing examples
  • How to edit copy to find what’s important
The Brief
  • What a brief is for
  • What it needs to have to be brilliant
  • Practical exercise in critiquing an awful one
  • Extra tips for filtering out what matters in a brief
The Brand
  • What makes a successful brand
  • See why some go wrong
  • Play the Strapline Challenge
  • Create our own brand together
Tone of Voice
  • Study successful examples
  • Discover why this matters
  • How to create your own
Emails
  • How to write them
  • When not to write one
  • Create effective subject lines
  • Define email structure
  • Protocol for salutations, subject and sign-off
close
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
£499 ex VAT
Loading...
Other options available
Private classes
Call our sales team today
All of our scheduled courses are available as private sessions, tailored to the needs of your team. These can be delivered at our own training centres globally, any location of your choice or via Virtual Classroom.
LEARN MORE
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
BROWSE ALL ARTICLES
Blog
14 Funny & Weird Collective Nouns...
01 Sep, 2019
Our love for the English language at Jellyfish Training recently took us down a road of collective nouns. We thought we’d create this funny list for you and bring them to life with illustrations....
Blog
How to Create Audience Segments in Google Analytics
10 Sep, 2019
Here's our easy guide to getting started with audience segmentation in Google Analytics....
Blog
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
Blog
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...