Copywriting, Branding & Tone of Voice

4.3 / 5 Feefo reviews

Want to write copy that makes a lasting impact? If you’re employed to write for your company, if you freelance, or if you simply write for pleasure, then this course will help you hone your skills.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course, you’ll learn how to write strong, more impactful and better-converting copy, whatever your sector or discipline.

Firstly, we’ll look at copy itself. You’ll discover what good copy does and explore some inspiring examples. We’ll go through a series of tips and interactive exercises that focus on things such as writing in the positive and how to keep your tone genuine.

Next, we’ll cover emails, briefs, style guides, and how to build and implement a tone of voice. This section is all about learning how to apply the copy learnings we’ve already discussed.

Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand.

Our Copywriting, Branding & Tone of Voice course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

If you want to understand more about brands, the value of copywriting, and how to create better, clearer, sharper content – and have some fun doing it – then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Appreciate the value of copy
  • Understand how to write great copy
  • Write effective emails
  • Create positive, succinct and creative copy for your audiences
  • Build your own brand essence, values, mission statement and tone of voice

Course agenda

  • What does good copy do?
  • What makes a strong copywriter?
  • What makes effective copy?
  • How to revolutionize your writing
  • The best accounts to follow for inspiration
  • How to edit your copy
Tone of Voice
  • What is a tone of voice?
  • What makes an effective tone of voice?
  • Why tone of voice is so important
  • How to build a tone of voice
  • What makes a successful brand?
  • How to futureproof your brand
  • The elements of a brand
  • How to create a brand
And so much more…
  • The basics of emails
  • Improve your use of grammar
  • How to effectively proofread
  • How to write a press release
  • Where to find inspiration
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4.3 / 5 Feefo reviews
Independent Service Rating based on 7 verified reviews

Copywriting, Branding & Tone of Voice

A very fun and practical course with a lot of engagement opportunity. Max was really helpful in explaining the foundations of copywriting and branding. It really opened my eyes to delve deep into the world of copywriting.

Trusted Customer 8 April, 2024

Copywriting, Branding & Tone of Voice

Kineta Kelsall is an excellent trainer. Well prepared materials and encourages engagement throughout with relevant exercises. She shares best practice examples and responds to any follow up questions from the participants.

Trusted Customer 18 September, 2022

Copywriting, Branding & Tone of Voice

Fantastic content. I thoroughly enjoyed this course.

Diana Correia 13 December, 2021