Whatever your level of experience, we’ll show you how to write with more confidence, how to write more effectively, powerfully, and succinctly whatever your sector or discipline.
Run by Max Vinall, our very own Creative Director and ex-Head of Copy here at Jellyfish, this one-day course is split into two key sections.
In the morning, we’ll look at what good copy does, what it looks like, how to write in the positive, how to begin your articles and make them more compelling, and how to write a terrific headline. We’ll look at emails and how to structure them.
In the afternoon, we’ll look at how we define a brand, what the great ones look like and see why they work so well. Then we’ll create our own brand complete with Mission Statement, Brand Essence, Brand Values, Tone of Voice and Brand Personality. We’ll make our own amazing ad, get the secrets on how to create a truly powerful one and end with a summary of everything we’ve learned in the day. Boom.
Our Copywriting, Branding & Tone of Voice course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.