Copywriting, Branding & Tone of Voice

4.3 / 5 Feefo reviews

Want to write more powerful, effective copy, and get more creative with tips you can start using immediately? This one-day course will help you become an even more successful writer, whatever your sector or discipline.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whether you're employed to write for your company, if you freelance, or if you simply write for pleasure, this highly interactive course will help you hone your skills and teach you how to write copy that makes an impact.

Firstly, we’ll see what defines a great copywriter, what makes amazing copy, and how you can create it. We'll discuss how important it is to be relevant, to focus on the benefit, and to keep things simple.

We’ll go through a series of tips and interactive exercises where you'll learn how to craft effective emails, press releases and briefs. We'll also show you how to avoid writing cliches, write in the positive, and break bad copywriting habits.

Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand. Above all, we'll discuss the importance of always putting the customer first - and how to write copy that reflects this.

Our Copywriting, Branding & Tone of Voice course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.

Course overview

Who should attend:

If you want to understand how good brand copy works, and how to create better, clearer, sharper content – and have some fun doing it – then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Write more creatively
  • Avoid common copy pitfalls
  • Simplify your message
  • Write with more positivity and passion
  • Always put the customer first
  • Use AI in a more effective way
  • Create positive, succinct, better performing copy, whatever your audience
  • Build your own brand essence, values, mission statment and tone of voice

Course agenda

Copywriting
  • What does good copy do?
  • What does it look like?
  • What qualities make a great copywriter?
  • How to write in the positive
  • Active vs. Passive
  • How to get creative
  • How to avoid cliches
  • How to put the customer first
  • Test your proofing skills
  • How to keep things simple
  • Review AI and avoid the pitfalls
  • Great writers to follow
  • Summary of writing tips
Tone of Voice
  • What is a tone of voice?
  • What makes an effective tone of voice?
  • Understand how brands do this well
  • How to build a tone of voice
Branding
  • What is branding?
  • What happens when brands don't evolve
  • Responsible branding
  • How to create a brand
  • Brand positioning
  • Mission statements
  • Brand essence
  • Brand personality
  • Brand values
  • Tone of voice

Upcoming courses

Tue, Jul 30 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
R4,999 ex VAT
Tue, Sep 24 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
R4,999 ex VAT
Thu, Nov 28 2024.Virtual Classroom
Copywriting, Branding & Tone of Voice
R4,999 ex VAT
Tue, Jan 14 2025.Virtual Classroom
Copywriting, Branding & Tone of Voice
R4,999 ex VAT
Tue, Mar 11 2025.Virtual Classroom
Copywriting, Branding & Tone of Voice
R4,999 ex VAT
Tue, May 13 2025.Virtual Classroom
Copywriting, Branding & Tone of Voice
R4,999 ex VAT
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4.3 / 5 Feefo reviews
Independent Service Rating based on 7 verified reviews

Copywriting, Branding & Tone of Voice

A very fun and practical course with a lot of engagement opportunity. Max was really helpful in explaining the foundations of copywriting and branding. It really opened my eyes to delve deep into the world of copywriting.

Trusted Customer 8 April, 2024

Copywriting, Branding & Tone of Voice

Kineta Kelsall is an excellent trainer. Well prepared materials and encourages engagement throughout with relevant exercises. She shares best practice examples and responds to any follow up questions from the participants.

Trusted Customer 18 September, 2022

Copywriting, Branding & Tone of Voice

Fantastic content. I thoroughly enjoyed this course.

Diana Correia 13 December, 2021