Copywriting, Branding & Tone of Voice

4.2 / 5 Feefo reviews
Want to write copy that makes an impact? If you’re employed to write for your company, if you freelance, or if you simply write for pleasure, then this course is for you.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course, you’ll learn how to write strong, more impactful and better-converting copy, whatever your sector or discipline.

Firstly, we’ll look at copy itself. You’ll discover what good copy does and explore some inspiring examples. We’ll go through a series of tips and interactive exercises that focus on things such as writing in the positive and how to keep your tone genuine.

Next, we’ll cover emails, briefs, style guides, and how to build and implement a tone of voice. This section is all about learning how to apply the copy learnings we’ve already discussed.

Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand.

Our Copywriting, Branding & Tone of Voice course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

If you want to understand more about brands, the value of copywriting, and how to create better, clearer, sharper content – and have some fun doing it – then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Appreciate the value of copy
  • Understand how to write great copy
  • Write effective emails
  • Create positive, succinct and creative copy for your audiences
  • Build your own brand essence, values, mission statement and tone of voice

Course agenda

  • What does good copy do?
  • What makes a strong copywriter?
  • What makes effective copy?
  • How to revolutionize your writing
  • The best accounts to follow for inspiration
  • How to edit your copy
Tone of Voice
  • What is a tone of voice?
  • What makes an effective tone of voice?
  • Why tone of voice is so important
  • How to build a tone of voice
  • What makes a successful brand?
  • How to futureproof your brand
  • The elements of a brand
  • How to create a brand
And so much more…
  • The basics of emails
  • Improve your use of grammar
  • How to effectively proofread
  • How to write a press release
  • Where to find inspiration
Book this course
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Independent Service Rating based on 6 verified reviews
Copywriting, Branding & Tone of Voice
Trusted Customer 18 September, 2022
Kineta Kelsall is an excellent trainer. Well prepared materials and encourages engagement throughout with relevant exercises. She shares best practice examples and responds to any follow up questions from the participants.
Copywriting, Branding & Tone of Voice
Diana Correia 13 December, 2021
Fantastic content. I thoroughly enjoyed this course.
Copywriting, Branding & Tone of Voice
Kailash Maharaj 13 December, 2021
The course was very insightful and the presenter had great interactions with the group.