Google Marketing Platform Principles

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.

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Book this course
£599 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course will give you a high-level strategic understanding of how to maximise Display & Video 360, Search Ads 360 and the Analytics products within the Google Marketing Platform.

We'll cover how each product works, their benefits, and how they best work together to meet your business and marketing needs. At the end of the course, you should feel confident with having a top level overview of what each product does and how it can help your business grow.

Our Google Marketing Platform Principles course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is ideal if you want to gain a better understanding of how to tactically use the advertising and analytics solutions within the Google Marketing Platform.

What you'll learn:

By the end of this course, you will be able to:

  • Describe the products that make up Display & Video 360, Search Ads 360 and GA4
  • Explain the benefits of the Google Marketing Platform offering for your business
  • Explain the main differences between the free and enterprise GA4 product and how to get unsampled data
  • Integrate and interpret Display & Video 360 and Campaign Manager data for campaign performance and attribution
  • Create Analytics audiences with Display & Video 360 or Ads Manager

Course agenda

Introduction and Overview of the Key Technologies
  • Overview of the Google Marketing Platform
  • Programmatic Media and Creative solutions in Google Marketing Platform
  • Display and Video 360: Campaigns module, Audiences module, Creative module, Inventory module & Insights module
  • Campaign Manager: ad serving principles, tags, pixels, floodlights, reporting and attribution capabilities
  • Search Ads 360: benefits, bidding and optimisation models, measurement and reporting capabilities
  • Studio: Rich Media and Dynamic creative capabilities
Google Analytics 4 Unique Features & Unsampled Data
  • Google Analytics fundamental principles
  • GA4 feature benefits
  • Data limits and unsampled data
Integrations
  • The BigQuery integration overview
  • The Google Marketing Platform reporting, attribution and audience sharing integration

Upcoming courses

Mon, Jul 01 2024.Virtual Classroom
Google Marketing Platform Principles
£599 ex VAT
Tue, Oct 01 2024.Virtual Classroom
Google Marketing Platform Principles
£599 ex VAT
Mon, Jan 06 2025.Virtual Classroom
Google Marketing Platform Principles
£599 ex VAT
Tue, Apr 01 2025.Virtual Classroom
Google Marketing Platform Principles
£599 ex VAT
Mon, Jun 30 2025.Virtual Classroom
Google Marketing Platform Principles
£599 ex VAT
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Independent Service Rating based on 4 verified reviews

Google Marketing Platform Principles

Trainer knoweldge, the content, very interesting

Guillaume Pinto 3 June, 2020

Google Marketing Platform Principles

Great course, it was very useful and the trainer was very insightful and entertaining as well

Khalid Al Sabi 30 April, 2020

Google Marketing Platform In-Depth

all good

Ashley Holmes 6 December, 2019