Google Marketing Platform Principles

Name: Google Marketing Platform Principles
Price: 2000.00 AUD

5 / 5 Feefo reviews

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course will give you a high-level strategic understanding of how to maximize Display & Video 360, Search Ads 360 and the Analytics products within the Google Marketing Platform.

We'll cover how each product works, their benefits, and how they best work together to meet your business and marketing needs. At the end of the course, you should feel confident with having a top level overview of what each product does and how it can help your business grow.

Our Google Marketing Platform Principles course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is ideal if you want to gain a better understanding of how to tactically use the advertising and analytics solutions within the Google Marketing Platform.

What you'll learn:

By the end of this course, you will be able to:

Describe the products that make up Display & Video 360, Search Ads 360 and GA4
Explain the benefits of the Google Marketing Platform offering for your business
Explain the main differences between the free and enterprise GA4 product and how to get unsampled data
Integrate and interpret Display & Video 360 and Campaign Manager data for campaign performance and attribution
Create Analytics audiences with Display & Video 360 or Ads Manager

Course agenda

Introduction and Overview of the Key Technologies

Overview of the Google Marketing Platform
Programmatic Media and Creative solutions in Google Marketing Platform
Display and Video 360: Campaigns module, Audiences module, Creative module, Inventory module & Insights module
Campaign Manager: ad serving principles, tags, pixels, floodlights, reporting and attribution capabilities
Search Ads 360: benefits, bidding and optimization models, measurement and reporting capabilities
Studio: Rich Media and Dynamic creative capabilities

Google Analytics 4 Unique Features & Unsampled Data

Google Analytics fundamental principles
GA4 feature benefits
Data limits and unsampled data

Integrations

The BigQuery integration overview
The Google Marketing Platform reporting, attribution and audience sharing integration

Book this course

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