Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
This one-day course will give you a high level strategic understanding of how to maximise Display & Video 360, Search Ads 360 and the Analytics products within the Google Marketing Platform.
We'll cover how each product works, the benefits of the products and how they best work together to meet your business and marketing needs.
At the end of this course, you should feel confident with having a top level overview of what each product does and how it can help your business grow.
Our Google Marketing Platform Principles course is offered as live Virtual Classroom or private training session. It can be delivered on-site at your office or a location of your choice.
Course overview
Who should attend:
This course is ideal if you want to gain a better understanding of how to tactically use the advertising and analytics solutions within the Google Marketing Platform.
Walk away with the ability to:
Describe the products that make up Display & Video 360, Search Ads 360 and Analytics 360
Explain the benefits of the Google Marketing Platform offering for your business
Explain the main differences between the free and enterprise Analytics 360 product and how to get unsampled data
Integrate and interpret Display & Video 360 and Campaign Manager data for campaign performance and attribution
Create Analytics audiences with Display & Video 360 or Ads Manager
Course agenda
The morning session will cover:
Introduction and overview to the technologies
Overview of the Google Marketing Platform
Programmatic Media and Creative solutions in Google Marketing Platform
Display and Video 360: Campaigns module, Audiences module, Creative module, Inventory module & Insights module
Campaign Manager: ad serving principles, tags, pixels, floodlights, reporting and attribution capabilities
Search Ads 360: benefits, bidding and optimisation models, measurement and reporting capabilities
Studio: Rich Media and Dynamic creative capabilities
The afternoon session will cover:
Analytics 360 Unique Features & Unsampled Data
Google Analytics fundamental principles
Analytics 360 feature benefits
Data limits and unsampled data
Integrations
The BigQuery integration overview
The Google Marketing Platform reporting, attribution and audience sharing integration
1 day course
Supporting material
Private