Our courses cover business-critical skills for digital professionals, including digital marketing, strategy, copywriting and content.
Are you looking to master the fundamentals of Digital Marketing? Discover the strategies, channels and tactics you need in order to deliver effective marketing campaigns in the digital world.
Digital Marketing Strategy & Planning
Want to learn everything you need to know about creating a comprehensive, efficient and scalable digital marketing strategy? Our five-day course will guide you through the process from start to finish.
Digital Marketing Strategy Online
Want to boost your team or company's digital marketing skills? Discover strategies to level-set people’s core knowledge and help them expand their skills through real-life tasks and scenarios.
Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.
Mastering Amazon Essentials
Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top-level understanding of best practices to ensure you get the best return on investment.
Amazon Advertising & Marketing
Want to learn how to advertise on Amazon, the world’s largest retailer? Learn how to navigate the platform and best practices that will help you amplify your products on this one-day course.
Mobile App Marketing
Looking to build and sustain a healthy mobile app user base? On this course you’ll discover best practice techniques, as well as tried and tested tactics to maximize app user acquisition and retention.
Apple Search Ads & Google App Campaigns
Want to learn how to set up and run efficient campaigns so that you can successfully drive app installs and in-app purchases? Our one-day course is the perfect way to get started.
Copywriting, Branding & Tone of Voice
Want to write copy that makes a lasting impact? If you’re employed to write for your company, if you freelance, or if you simply write for pleasure, then this course will help you hone your skills.
Brand Building in the Digital Platform World
Do you want to leverage the power of digital platforms to drive brand growth? Discover the secrets to creating brand-led digital marketing strategies on our intensive course.
Content & Influencer Marketing
Interested in learning how to produce high-quality content that successfully attracts and retains customers? Master all the skills you need to do this on our one-day Content & Influencer Marketing course.
Start your digital transformation journey today with our range of Google Marketing Platform training courses.
Campaign Manager 360 Fundamentals
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.
Campaign Manager 360 Best Practices
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Campaign Manager 360 Reporting Deep Dive
Looking to learn how to use Campaign Manager 360 to help you generate different types of reports? Gain valuable, in-depth insights into all the tools at your disposal on this one-day course.
Floodlight & Post Event Tracking in Campaign Manager 360
Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.
Attribution in Campaign Manager 360
Looking to learn the fundamental aspects of cross-channel attribution in Campaign Manager 360? Discover best practices of every element - from data integration to interpretation - on this one-day course.
Fundamentals of Online Tracking
Want to learn all about the fundamentals of online media? This one-day course focuses on teaching you the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Fundamentals
Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.
Multi-channel Campaigns in Display & Video 360
Want to become a successful omni-channel specialist? Learn the techniques you need to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.
Brand Safety in Display & Video 360
Looking to better protect your brand in the programmatic space while simultaneously maximizing user exposure online? Learn everything you need to know about brand safety on our one-day course.
YouTube Buying in Display & Video 360
Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimize campaigns and measure performance via Display & Video 360 on this one-day course.
Data, Audience and Activation Strategy in Display & Video 360
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.
Traders Best Practices in Display & Video 360
Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.
Introduction to Google Analytics 4 Reporting
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
Google Analytics 4: Implementation & Configuration
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Google Analytics 4: Advanced Analysis
Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.
Mastering the World of CTV
Want to understand the world of Connected TV, and what it means for your business? Discover everything you need to know about this emerging new landscape on our one-day course.
Google Marketing Platform Principles
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.
Audiences in GMP Products
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM360, DV360 and SA360
Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.
Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimization and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.
Google Web Designer
Want to be at the cutting edge of the program Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.
Search Ads 360: Fundamentals
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.
Search Ads 360: Practical Workshop
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them so that you can manage your search engine marketing activity more efficiently.