1 day course
Supporting material
Classroom, Virtual, Private
In today’s digital age, social media has become an essential tool for individuals and businesses to connect with their audience, share their stories, and promote their brands. Effective social content creation sits at the heart of any successful social media strategy.
This course is designed to provide you with the fundamental knowledge and skills required to excel in the world of social content creation. Whether you’re a beginner looking to start your journey on new channels, or a seasoned marketer aiming to refine your content creation skills from a strategic perspective, this course will equip you with the essential tools and strategies to create engaging and impactful content across social media platforms.
Our Mastering Social Media Content Creation course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Course overview
Who should attend:
This course is for marketing professionals, small business owners, content creators, social media managers - or anyone interested in enhancing their social media content creation skills.
What you'll learn:
By the end of this course, you will be able to:
- Understand the importance of social content
- Identify the principles of effective social media storytelling
- Recognise the key components of high-quality content, including visuals, captions and hashtags
- Create visually appealing assets
- Develop strategies for engaging with your audience through comments, messages and conversations
- Explore content scheduling tools
- Understand copyright, trademark and privacy issues in social content creation
- Interpret key performance indicators (KPIs) to optimise content strategy
Course agenda
- The importance of effective social media content
- What makes one platform different from the other?
- Who should I be targeting and with what content?
- How do I start to content plan?
- Gather historic data to inform your plan
- Defining your brand voice, tone and and style
- Exploring the content mix of promotional, educational and entertaining content
- Creating a content calendar
- The power of visual content: images, infographics, videos and memes
- Introduction to user-friendly design tools and apps
- Tips for creating aesthetically pleasing and attention-grabbing visuals
- How to optimise your visual content for different platforms
- Exploring the art of storytelling
- Writing attention-grabbing headlines and captions
- Using emojis, hashtags and keywords effectively
- Crafting engaging long-form content
- The power of user-generated content
- Understanding the importance of video content
- Exploring the different types of video content
- Basics of video shooting for social media
- Editing essentials using user-friendly tools
- Understanding the key metrics to track
- A / B testing: experimenting with different content variations
- Interpreting data to identify successful content and areas for improvement
- Tools to help measure success
