Mastering Social Media Content Creation

Want to discover what it takes to become a social media expert? Our one-day course covers everything you need to know to create content and strategies that will make an impact.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

In today’s digital age, social media has become an essential tool for individuals and businesses to connect with their audience, share their stories, and promote their brands. Effective social content creation sits at the heart of any successful social media strategy.

This course is designed to provide you with the fundamental knowledge and skills required to excel in the world of social content creation. Whether you’re a beginner looking to start your journey on new channels, or a seasoned marketer aiming to refine your content creation skills from a strategic perspective, this course will equip you with the essential tools and strategies to create engaging and impactful content across social media platforms.

Our Mastering Social Media Content Creation course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

This course is for marketing professionals, small business owners, content creators, social media managers - or anyone interested in enhancing their social media content creation skills.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the importance of social content
  • Identify the principles of effective social media storytelling
  • Recognise the key components of high-quality content, including visuals, captions and hashtags
  • Create visually appealing assets
  • Develop strategies for engaging with your audience through comments, messages and conversations
  • Explore content scheduling tools
  • Understand copyright, trademark and privacy issues in social content creation
  • Interpret key performance indicators (KPIs) to optimise content strategy

Course agenda

Introduction to Social Media Content Creation
  • The importance of effective social media content
  • What makes one platform different from the other?
  • Who should I be targeting and with what content?
  • How do I start to content plan?
Content Planning & Strategy
  • Gather historic data to inform your plan
  • Defining your brand voice, tone and and style
  • Exploring the content mix of promotional, educational and entertaining content
  • Creating a content calendar
Creating Compelling Visual Content
  • The power of visual content: images, infographics, videos and memes
  • Introduction to user-friendly design tools and apps
  • Tips for creating aesthetically pleasing and attention-grabbing visuals
  • How to optimise your visual content for different platforms
Crafting Written Content
  • Exploring the art of storytelling
  • Writing attention-grabbing headlines and captions
  • Using emojis, hashtags and keywords effectively
  • Crafting engaging long-form content
  • The power of user-generated content
Video Content Creation
  • Understanding the importance of video content
  • Exploring the different types of video content
  • Basics of video shooting for social media
  • Editing essentials using user-friendly tools
Measuring & Improving Performance
  • Understanding the key metrics to track
  • A / B testing: experimenting with different content variations
  • Interpreting data to identify successful content and areas for improvement
  • Tools to help measure success

Upcoming courses

Thu, May 30 2024.The Shard, London
Mastering Social Media Content Creation
£499 ex VAT
Tue, Jun 25 2024.Virtual Classroom
Mastering Social Media Content Creation
£499 ex VAT
Mon, Jul 22 2024.The Shard, London
Mastering Social Media Content Creation
£499 ex VAT
Thu, Aug 22 2024.Virtual Classroom
Mastering Social Media Content Creation
£499 ex VAT
Thu, Sep 26 2024.The Shard, London
Mastering Social Media Content Creation
£499 ex VAT
Thu, Oct 31 2024.Virtual Classroom
Mastering Social Media Content Creation
£499 ex VAT
Tue, Nov 26 2024.The Shard, London
Mastering Social Media Content Creation
£499 ex VAT
Thu, Dec 19 2024.Virtual Classroom
Mastering Social Media Content Creation
£499 ex VAT
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Independent Service Rating based on 1 verified reviews

Mastering Social Media Content Creation

very useful and amazingly delivered!

Trusted Customer 17 November, 2021