Introduction to Social Media

Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
product
1 day
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Online option available
Supporting material

On this one day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok in detail, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach. Throughout the day we will navigate through the platforms showing you best practices to get you set up and using the channels for business.

We also offer an advanced Social Media Strategy course aimed at those already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards.

If you’re looking for an online learning option, we offer a fully moderated 10-week online training course delivered by our partners Red & Yellow.

Our Introduction to Social Media course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.
Walk away with the ability to:
  • Differentiate between organic and paid social media
  • Identify the changing social media landscape, including platform priorities
  • Explain why and how a business can use social media
  • To feel more confident around using social media for business
  • Protect your business on social media
Course Agenda
Introduction to Social Media
  • Difference between organic and paid social media
  • Why people use social media
  • Social media trends and innovations
How businesses use social media
  • The role of each platform and key audiences
  • How businesses use social media
  • Social media best practice
Overview of the most popular Social Channels
  • In platform walk through (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, Tik Tok)
  • Creative and content best practice
How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments
Book this course
£499 ex VAT
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