JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Cookies make our website work. Get more info here

Home Social Media Marketing Introduction to Social Media

Introduction to Social Media

Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.

1 day

Certification

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Online option available

Supporting material

On this one day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok in detail, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach. Throughout the day we will navigate through the platforms showing you best practices to get you set up and using the channels for business.

We also offer an advanced Social Media Strategy course aimed at those already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards.

If you’re looking for an online learning option, we offer a fully moderated 10-week online training course delivered by our partners Red & Yellow.

Our Introduction to Social Media course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.

Walk away with the ability to:

Differentiate between organic and paid social media
Identify the changing social media landscape, including platform priorities
Explain why and how a business can use social media
To feel more confident around using social media for business
Protect your business on social media

Course Agenda

Introduction to Social Media

Difference between organic and paid social media
Why people use social media
Social media trends and innovations

How businesses use social media

The role of each platform and key audiences
How businesses use social media
Social media best practice

Overview of the most popular Social Channels

In platform walk through (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, Tik Tok)
Creative and content best practice

How to protect your business on social media

Creating a social media policy
Risk management
Setting up a crisis response plan
Dealing with negative comments

Book this course

Other options available

Private classes

Call our sales team today

All of our scheduled courses are available as private sessions, tailored to the needs of your team. These can be delivered at our own training centres globally, any location of your choice or via Virtual Classroom.

LEARN MORE

Online in your own time

8 week Online Course

Introduction to Social Media Online

Enterprise Solutions

Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.

Related news
& insights

BROWSE ALL ARTICLES

Analytics Guides

21 Nov, 2019

The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...

Blog

11 Sep, 2019

Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....

Blog

11 Sep, 2019

A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...