Social Media Strategy

Develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Take an in-depth look into planning and developing a social media strategy on this advanced one-day course.

We'll cover comprehensive methods to inform both organic and paid social media activity and advertising.

We will also look at different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

Our Social Media Strategy course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Explain how social media ties into your wider marketing strategy
  • Build and develop a robust social media plan
  • Determine best tactics for channel, content and ad campaigns
  • Use different tools and platforms
  • Optimise activity and measure performance
Course agenda
Insight and data gathering
  • Tools and techniques on how to gather relevant audience, brand and competitor data
  • Brand social media audits
  • Competitor analysis
  • Market and trend tracking
Social Media Strategy Development
  • Tying social media into your wider brand strategy
  • Setting goals and objectives
  • Channel and content strategy
  • Ad strategy across platforms
  • Community Management
  • Brand Identity
  • Wider activity (PR, SEO and influencers)
Performance measurement
  • KPI setting
  • Reviewing performance and analytics
  • Using data to inform strategy
Book this course
£499 ex VAT
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