Social Media Strategy

Name: Social Media Strategy
Start: 2022-03-01 00:00:00
Location: Virtual Classroom

5 / 5 Feefo reviews

Develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Take an in-depth look into planning and developing a social media strategy on this advanced one-day course.

We'll cover comprehensive methods to inform both organic and paid social media activity and advertising.

We will also look at different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

Our Social Media Strategy course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.

Walk away with the ability to:

Explain how social media ties into your wider marketing strategy
Build and develop a robust social media plan
Determine best tactics for channel, content and ad campaigns
Use different tools and platforms
Optimise activity and measure performance

Course agenda

Insight and data gathering

Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
Brand social media audits - what to consider
Audience mapping - data gathering and segmentation
Competitor analysis - benchmarks
Market and trend tracking - what to watch out for

Social Media Strategy Development

Setting goals and objectives
The role of social media in business
The strategic role of each platform

Building a brand on social media

Brand identity - getting it right on social
Developing a cut through tone of voice
Building and nurturing a community

Measurement

Metrics that matter
Reviewing performance and analytics
Using data to inform strategy
Measurement solutions - social listening, brand lift studies and attribution modelling

Upcoming courses

Virtual Classroom Social Media Strategy	Tue, Mar 01 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Social Media Strategy	Wed, May 04 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Social Media Strategy	Tue, Jul 05 2022 £499 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Social Media Strategy

Tue, Mar 01 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Social Media Strategy

Wed, May 04 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Social Media Strategy

Tue, Jul 05 2022

£499 ex VAT

ADD TO BASKET

Book this course

Other options available

Save 30% on Social Strategist bundle

This three course bundle will help you develop the skills become a confident Social Strategist.

View Bundle