Social Media Strategy

4.9 / 5 Feefo reviews

Looking to develop or improve your social media strategy, but not sure where to start? Learn how to create a robust social media plan which will drive impact and help your campaigns succeed.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

A good social media strategy is essential for developing your brand’s social media identity, which will ultimately help it stand out from the crowd.

From gathering audience, brand and market insight and determining SMART objectives to understanding how to build audience-first content pillars, this one-day course will give you the skills you need to conceptualise and create a plan for social media success.

During the session, we’ll cover comprehensive methods to inform both organic and paid social media activity, and look at the different tools you can use to inform and develop your strategy. These are key elements you’ll use when it comes to gathering robust data to benchmark, measure, optimise and track performance.

The session will focus around the full digital marketing funnel, which means you’ll start off planning activities that drive impact and brand consideration, and finish up by targeting audiences to take action. You’ll also learn exactly why a brand’s social media identity is important, and how to beat the competition across different platforms.

Our Social Media Strategy course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

This course is for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), then this is the course for you.

What you'll learn:

By the end of this course, you will be able to:

  • Demonstrate how social media ties into your wider marketing strategy
  • Develop a robust social media plan
  • Recognise best tactics for platform, channel, content and ad campaigns
  • Use different tools and platforms
  • Critique and optimise social media activity to drive and measure performance

Course agenda

Insight & Data Gathering (Planning)
  • Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
  • Brand social media audits – what to consider
  • Audience mapping – data gathering and segmentation
  • Competitor analysis – benchmarks
  • Market and trend tracking – what to watch out for
Social Media Strategy Development
  • Align social media objectives with business goals
  • The role of social media in business
  • The strategic role of each platform
Content Production & Planning
  • Building a content strategy for social media
  • Develop content pillars for social media activity
  • Determine appropriate tactics and formats for your social media activity
Partnerships
  • Partnership considerations: Creator, Influencer, KOL and brand
Building a Brand on Social Media
  • Brand identity – getting it right on social
  • Developing a cut through tone of voice
  • Building and nurturing a community
Measurement
  • Metrics that matter
  • Using data to inform a social media strategy
  • Social media listening

Next Steps:

If you’re looking to learn about building successful marketing strategies on specific platforms, why not check out our Facebook, TikTok and Pinterest marketing courses?

Upcoming courses

Mon, Mar 18 2024.The Shard, London
Social Media Strategy
£499 ex VAT
Thu, Apr 04 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Fri, Apr 26 2024.The Shard, London
Social Media Strategy
£499 ex VAT
Fri, May 03 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Mon, Jun 03 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Fri, Jul 05 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Tue, Jul 30 2024.The Shard, London
Social Media Strategy
£499 ex VAT
Fri, Aug 02 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Mon, Sep 02 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Thu, Oct 03 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Fri, Oct 25 2024.The Shard, London
Social Media Strategy
£499 ex VAT
Mon, Nov 04 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
Mon, Dec 02 2024.Virtual Classroom
Social Media Strategy
£499 ex VAT
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4.9 / 5 Feefo reviews
Independent Service Rating based on 48 verified reviews

Social Media Strategy

Interactive training with a workshop to put our knowledge learnt to practice. Relevant and solid examples.

Trusted Customer 16 December, 2021

Social Media Strategy

The lesson was accurate according to what I wanted to learn and the lecturer was great.

Rhonwen Harwood 20 July, 2021

Social Media Strategy

Useful materials and instructor

Trusted Customer 17 November, 2020

Frequently asked questions

  • Does this course cover both paid and organic social media?

    Yes, this course looks at overall strategy, which for most brands will encompass both organic content marketing and social media advertising.

  • Which social media platforms do you cover in this course?

    On our Social Media Strategy course, you’ll look at how to approach social media holistically across the platforms, considering which are most appropriate for your brand, whether that be Facebook, Instagram, TikTok, LinkedIn or others.

  • Is this course suitable for beginners?

    This course is most appropriate for those who already have an understanding of social media platforms and that may be using social media for marketing. It’s best for those wanting to implement or improve their strategic approach to their social media activities. If you’re new to social media marketing, you might want to consider our Introduction to Social Media course.

  • Is there support available after the training?

    Yes, we offer post-training support for all of our courses. We know that many people will have questions when they begin implementing their learning and developing Social Media strategies. Our trainers are always happy to answer follow-up questions related to the course.

  • Can this course be booked privately?

    All our social media courses are available to book privately and can be modified or tailored to suit your needs. Private training can be delivered online, at our London offices in the Shard, or at a venue of your choice.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Social Media Strategy course.