Social Media Strategy
Ready to strengthen your social media strategy? Learn to use audience insights, content planning, paid and organic tactics and meaningful metrics to build an effective social media plan on this practical one-day course.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Effective social media strategy connects audience insight, content and measurement with clear business objectives. This practical one-day course will help you plan, evaluate and improve paid and organic social media activity.
On this course, you’ll learn how to audit existing activity and gather audience, competitor, brand and market insights. We’ll examine the strategic role of different platforms and show you how to set SMART objectives that connect social media activity with wider marketing and business goals.
Through practical exercises and examples, you’ll develop content pillars based on audience needs, select appropriate formats and tactics, and consider opportunities involving creators, influencers, key opinion leaders and brand partnerships. You’ll also explore brand identity, tone of voice and community building across social platforms.
Learn at our training centre in The Shard, London or through our live virtual classroom. Private social media strategy training is also available at The Shard, online or at a location of your choice anywhere in the UK or globally.
What you’ll learn
By the end of this course, you will be able to:
- Audit existing social media activity and identify opportunities for improvement
- Align social media objectives with wider marketing and business goals
- Plan complementary paid and organic social media activity
- Gather audience, competitor, brand and market insights to inform your strategy
- Develop content pillars and select suitable platforms, formats and tactics
- Use relevant metrics and social listening to evaluate and refine performance
Course agenda
Insight and data gathering (planning)
- Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
- Brand social media audits - what to consider
- Audience mapping - data gathering and segmentation
- Competitor analysis - benchmarks
- Market and trend tracking - what to watch out for
Social Media Strategy Development
- Align social media objectives with business goals
- The role of social media in business
- The strategic role of each platform
Content Production and Planning
- Building a content strategy for social media
- Develop content pillars for social media activity
- Determine appropriate tactics and formats for your social media activity
Partnerships
- Partnership considerations: Creator, Influencer, KOL and brand
Building a brand on social media
- Brand identity - getting it right on social
- Developing a cut through tone of voice
- Building and nurturing a community
Measurement
- Metrics that matter
- Using data to inform a social media strategy
- Social media listening
Who it’s for
This course is perfect for:
- Social media managers and marketers looking to strengthen or formalise their existing strategy
- Content and communications professionals responsible for planning social media activity
- Marketing managers who need to connect paid and organic social media with wider business objectives
Prerequisites
This course is designed for people who already have some experience using social media for marketing. You should understand the basic features of major social platforms, but no specialist knowledge of advertising tools or analytics platforms is required.
Next steps
Want to develop stronger creative assets for your strategy? Our Mastering Social Media Content Creation course explores content ideation, production and platform-appropriate formats.
If you want to examine performance in greater depth, our Social Media Measurement course covers measurement frameworks, reporting and the interpretation of social media data.
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Social Media Strategy
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATSocial Media Strategy
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATSocial Media Strategy
10:00am – 5:00pmLive Online£499 per personex VATSocial Media Strategy
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATSocial Media Strategy
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VAT
- Social Media StrategyDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Social Media StrategyDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Social Media StrategyDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Social Media StrategyDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Social Media StrategyDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
Frequently Asked Questions
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Independent Service Rating based on 8 verified reviews
Reviews
Social Media Strategy
The course instructor was extremely knowledgeable and demonstrated a deep understanding of the subject matter. They were excellent at answering questions, providing clear and detailed explanations that helped enhance my understanding of the material. Will defiantly attend another course!
Rachael Rayner
Social Media Strategy
Good training . Great location
Anonymous
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