Social Media Strategy

Name: Social Media Strategy
Price: 499.00 GBP

Develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Take an in-depth look into planning and developing a social media strategy on this advanced one-day course.

We'll cover comprehensive methods to inform both organic and paid social media activity and advertising.

We will also look at different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

Our Social Media Strategy course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.

Walk away with the ability to:

Explain how social media ties into your wider marketing strategy
Build and develop a robust social media plan
Determine best tactics for channel, content and ad campaigns
Use different tools and platforms
Optimise activity and measure performance

Course agenda

Insight and data gathering

Tools and techniques on how to gather relevant audience, brand and competitor data
Brand social media audits
Competitor analysis
Market and trend tracking

Social Media Strategy Development

Tying social media into your wider brand strategy
Setting goals and objectives
Channel and content strategy
Ad strategy across platforms
Community Management
Brand Identity
Wider activity (PR, SEO and influencers)

Performance measurement

KPI setting
Reviewing performance and analytics
Using data to inform strategy

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