A good social media strategy is essential for developing your brand’s social media identity, which will ultimately help it stand out from the crowd.
From gathering audience, brand and market insight and determining SMART objectives to understanding how to build audience-first content pillars, this one-day course will give you the skills you need to conceptualise and create a plan for social media success.
During the session, we’ll cover comprehensive methods to inform both organic and paid social media activity, and look at the different tools you can use to inform and develop your strategy. These are key elements you’ll use when it comes to gathering robust data to benchmark, measure, optimise and track performance.
The session will focus around the full digital marketing funnel, which means you’ll start off planning activities that drive impact and brand consideration, and finish up by targeting audiences to take action. You’ll also learn exactly why a brand’s social media identity is important, and how to beat the competition across different platforms.
Our Social Media Strategy course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.