Social Media Strategy

Name: Social Media Strategy
Price: 499.00 AUD

5 / 5 Feefo reviews

Learn how to develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From gathering audience, brand and market insight and determining SMART objectives to understanding how to build audience-first content pillars, this one-day course will leave you feeling confident in creating a plan for social media success.

We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

The course will focus on the full digital marketing funnel, helping you plan activity that drives impact and brand consideration, right the way through to targeting audiences to take action.

We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.

Our Social Media Strategy course is available as a private training session that can be run at a location of your choice in Australia or virtually.

Course overview

Who should attend:

This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.

Walk away with the ability to:

Demonstrate how social media ties into your wider marketing strategy
Develop a robust social media plan
Recognise best tactics for platform, channel, content and ad campaigns
Use different tools and platforms
Critique and optimise social media activity to drive and measure performance

Course agenda

Insight and data gathering (planning)

Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
Brand social media audits - what to consider
Audience mapping - data gathering and segmentation
Competitor analysis - benchmarks
Market and trend tracking - what to watch out for

Social Media Strategy Development

Align social media objectives with business goals
The role of social media in business
The strategic role of each platform

Content Production and Planning

Building a content strategy for social media
Develop content pillars for social media activity
Determine appropriate tactics and formats for your social media activity

Partnerships

Partnership considerations: Creator, Influencer, KOL and brand

Building a brand on social media

Brand identity - getting it right on social
Developing a cut through tone of voice
Building and nurturing a community

Measurement

Metrics that matter
Using data to inform a social media strategy
Social media listening

Book this course

Call our sales team today

+61 (3) 96 244 155

Other options available

Discover our Social Media Academy

Boost your organisation's social strategy by creating a fully customisable learning programme that combines multiple disciplines and caters to all career stages.

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