Pinterest Marketing

Want to learn how to plan and implement successful campaigns across Pinterest? This one-day course will help you build a robust strategy, helping you drive meaningful actions on your Pinterest page and across your website.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our Pinterest Marketing course explores both organic and paid ad functions to maximise brand awareness, turning keen Pinners and Shoppers into valuable customers.

With over 445 plus million users, both busines to business and business to consumer businesses are increasingly using Pinterest as a source for maximising social presence and reaching shoppers on the platform. The visual search tool and social network has become a bigger consideration for brands wanting to turn their Pins into a rich traffic source.

Led by one of our expert global social media professionals, we'll help you get to grips with planning your content strategy, building target audiences on the platform and understanding what ad formats and creative outputs to choose for funnel driving paid ad campaigns.

We’ll look at installing the Pinterest Tag and integrating Shopping Feeds. We will help you understand the set-up process so you can organise your Products into groups. We will demonstrate how to set up website tracking using the Pixel, so you can gather conversion insights and build audiences to target based on actions they’ve taken on your site.

Our Pinterest Marketing course is available as a private training session that can be delivered virtually or at a location of your choice in Australia.

Course overview
Who should attend:
The course is right for those who want to start taking their Pinterest Strategy seriously. You might already have an active business account, boards and Pins but you’re not really sure what to do next or how to optimise for better traffic and conversions. This course is aimed at helping agencies, professionals and business owners who want to improve the management of their Pinterest accounts and take their strategy to the next level.
Walk away with the ability to:
  • Explain the importance of Pinterest for the business landscape
  • Design, plan and optimise your Pinterest Pins, Boards and ads
  • Construct audiences for full-funnel targeting
  • Demonstrate how to use Pinterest shopping, the product feed and the Pixel
  • Develop ad campaigns in line with industry best practice
Course agenda
Introduction to Pinterest
  • The Pinterest landscape
  • Statistics and user habits
  • The purpose of the platform
Set-up and optimisation
  • Pinterest for business
  • Product feed integration for shopping
Planning your Pins
  • Audience research and segmentation
  • Keyword planning and optimisation
  • Pin ideation and best practice
Campaign Structure and Set-up
  • Setting up paid ad campaigns
  • Determining relevant objectives, audience segments and targeting
  • Campaign management best practice
  • Available formats and when to use them
Measuring Success
  • Analysing paid ad campaign performance
  • Exporting and analysing reports
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