With over 445 plus million users, both business-to-business and business-to-consumer organizations are increasingly using Pinterest to maximize their social presence and reach shoppers on the platform.
The visual search tool and social network has become a bigger consideration for brands wanting to turn their Pins into a rich traffic source.
Led by one of our expert global social media professionals, our Pinterest Marketing course explores both organic and paid ad functions to maximize brand awareness, turning keen Pinners and shoppers into valuable customers. We'll help you get to grips with planning your content strategy, building target audiences on the platform, and understanding what ad formats and creative outputs to choose for funnel-driving paid ad campaigns.
During the session, we’ll look at installing the Pinterest Tag and integrating Shopping Feeds. You’ll learn about the set-up process so you can organize your products into groups, and we’ll demonstrate how to set up website tracking using the pixel, so you can gather conversion insights and build audiences to target based on actions they’ve taken on your site.
Our Pinterest Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.