1 day course
Supporting material
Private
As part of Meta, Facebook and Instagram are two of the most critical platforms for online advertising. On this course, you’ll explore the Facebook Ads platform’s key elements and learn how to deliver winning paid social media strategies across both channels.
During the session, our expert practitioners will focus on helping you hone practical skills you can utilize as soon as you leave the course. We’ll start by giving a general overview of how Facebook Advertising works and the difference between organic vs. paid social.
As the day goes on, you’ll learn about the importance of choosing an advertising objective, and how ads are created, targeted and delivered on Facebook Ads Manager. By the end of the session, you’ll have learned how to build a target audience using data signals and design thumb-stopping creative that engages users. Our aim is to get you up to date on best practice when it comes to engaging users on the many placement options available across both platforms.
Our Introduction to Facebook Advertising course is offered as a private training session that can be delivered virtually or at a location of your choice in the US.
If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses.