Introduction to Facebook Advertising

Want to scale your business, choose the right advertising objectives, and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As part of Meta, Facebook and Instagram are two of the most critical platforms for online advertising. On this course, you’ll explore the Facebook Ads platform’s key elements and learn how to deliver winning paid social media strategies across both channels.

During the session, our expert practitioners will focus on helping you hone practical skills you can utilize as soon as you leave the course. We’ll start by giving a general overview of how Facebook Advertising works and the difference between organic vs. paid social.

As the day goes on, you’ll learn about the importance of choosing an advertising objective, and how ads are created, targeted and delivered on Facebook Ads Manager. By the end of the session, you’ll have learned how to build a target audience using data signals and design thumb-stopping creative that engages users. Our aim is to get you up to date on best practice when it comes to engaging users on the many placement options available across both platforms.

Our Introduction to Facebook Advertising course is offered as a private training session that can be delivered virtually or at a location of your choice in the US.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses.

Course overview

Who should attend:

If you want to learn how to use and set up your own Facebook advertising campaigns to market your business, then this course is for you. You may be a business owner or a professional in a digital, marketing or PR role.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how Facebook advertising can help you market your business
  • Demonstrate how business manager operates, including identifying the Facebook pixel
  • Construct the Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance

Course agenda

Introduction to Facebook Advertising
  • Facebook family of apps
  • Advertising overview
  • Organic vs. paid
Ads Buying Types
  • Boosting a post vs. Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Set-up
  • Campaign structure and set-up
  • How to determine your campaign objective
  • Setting budgets and bids (advantage campaign budget)
  • Introduction to Saved, Custom and Lookalike audiences
  • Advantage+ placements vs. Manual
Designing & Creating a Facebook Ad
  • Facebook formats and when to use them
  • Building thumb-stopping ads for your business
  • Ad creative best practice
Case Studies
  • Case studies and success stories relevant to your business
Tracking & Measurement
  • Pixel: what it is and how to use it
  • Introduction to Conversions API
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
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Frequently asked questions

  • What is the difference between Meta ads and Facebook ads?

    Meta Ads refer to advertising across the Meta ecosystem, including Facebook, Instagram, Messenger and Audience Network. Facebook Ads refer to paid advertising on the Facebook platform only.

  • Where will I learn to deliver ads on Meta?

    There are several ways to deliver Ads across Meta; from your business page Ad Centre, Meta Business Suite or the Meta Ads Manager. This course focuses on Ads Manager, which provides greater control, tracking and measurement of ads across different profiles.

  • Is certification offered upon completion?

    On completion, you will be able to add a LinkedIn certification badge that will verify you have passed the course. Our courses also provide a great stepping stone towards the Meta Blueprint Certification. Our Introduction to Facebook Advertising course is designed to complement Meta’s Digital Marketing Associate Certification.

  • Does this course include practical exercises?

    Yes, much of the day will be spent in the Meta Ads Manager platform, learning how to set up and configure ad campaigns. Our trainers will guide you through set-up, configuration and measurement best practices through a mix of demonstrations and practical exercises.

  • Can I access the course materials after completion?

    Our full training slides are always provided to those who sit all of our Facebook courses. These will include links to examples, tools, and other resources discussed during the sessions.

  • Is this course available online?

    For all of our Facebook Ad courses, you can choose online or face-to-face delivery. If you want to study online, select the virtual delivery option when booking your course.