Introduction to Facebook Advertising

Name: Introduction to Facebook Advertising
Start: 2021-11-16 00:00:00
Location: Virtual Classroom

4.9 / 5 Feefo reviews

Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our course will teach you how to run successful advertising campaigns.

1 day

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

On the Introduction to Facebook Advertising course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money. The training is designed to help users navigate the platform, understand how advertising works and learn what good creative work looks like.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced level Facebook Media Planning and Facebook Media Buying courses.

This course is available in the US via Virtual Classroom or as a private training session.

Course overview

Who should attend:

We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.

Walk away with the ability to:

Understand how Facebook advertising can help you market your business
Navigate business manager including where to find the Facebook pixel
Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
Design and build effective ads
Use Ads Manager to understand campaign performance

Course agenda

Introduction to Facebook Advertising

Facebook family
Advertising overview
Organic vs Paid

Ads buying types

Boosting a post vs Facebook Ads Manager
Considerations for boosting posts
Ad auction and delivery overview

Facebook Campaign Setup

Campaign structure
How to determine your campaign objective
Creating a Facebook ad campaign and assigning an audience
Forecasting and budgets

The Pixel

What it is and how to use it

Designing & Creating a Facebook Ad

Common Facebook ad types and when to use them
Building an ad
Ad creative best practice

Case Studies

Understanding what 'good' looks like

Reporting

How to use Ads Manager to understand campaign performance
Different metrics and what they mean

Upcoming courses

Virtual Classroom Introduction to Facebook Advertising	Tue, Nov 16 2021 $549	ADD TO BASKET
Virtual Classroom Introduction to Facebook Advertising	Tue, Nov 30 2021 $549	ADD TO BASKET

Upcoming courses

Virtual Classroom

Introduction to Facebook Advertising

Tue, Nov 16 2021

$549

ADD TO BASKET

Virtual Classroom

Introduction to Facebook Advertising

Tue, Nov 30 2021

$549

ADD TO BASKET

Book this course