Facebook Advanced: Media Planning

Name: Facebook Advanced: Media Planning
Start: 2022-08-09 00:00:00
Location: Virtual Classroom

Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how gather data and improve your campaign strategy to meet business goals.

1 day

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

The Facebook Advanced: Media Planning course is designed for agencies, brand or business owners already managing Facebook, Instagram and Messenger paid activity but looking to learn how to strategically plan campaigns, aligned to business goals and objectives.

The interactive session will help you understand how to gather data and insights to determine appropriate objectives, audiences, budgets and creative for your brand or client campaigns. It will also help you forecast results based on research findings.

If you’re looking for ‘in-platform’ campaign set-up and optimisation only, then the Media Planning training course is recommended, but if you’re responsible for managing campaigns end to end, we'd recommend taking both the planning and the Facebook Ads: Media Buying training courses together

This course is available in the US via Virtual Classroom or as a private training session.

Course overview

Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to gather data to improve performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:

Gather data and insights from different sources to inform paid advertising campaigns
Forecast KPIs for paid campaigns
Plan sophisticated paid strategies, considering different business objectives, audience segments, bidding strategies and placements
Recommend creative formats to meet business goals
Analyse past Facebook campaigns to improve strategies

Course agenda

Advertising overview

Facebook changing landscape 2022

Media Planning

What is media planning
Gathering insights and data to inform campaigns
Different tools and sources you can use
Building a full funnel measurement plan

Setting Objectives

Aligning objectives to the marketing funnel and the wider media mix
Available objectives and when to use them
Optimisation control best practice
Scenario-based planning

Measuring Impact

Pre set-up considerations - pixel, CAPI, SDK, CRM and Facebook sources
Different measurement solutions, A/B experiments, brand and conversion lift studies and when to use them

Audience Segmentation

How to determine the size of your audience
Recommend a targeting strategy that aligns to campaign objectives

Buying Ads

The difference between Auction, Reach and Frequency, and TRP buying

Budgets, Bidding and Placements

Campaign Budget Optimisation best practice for campaign efficiency
How to determine different budgets and bid strategies based on data points

Placements

Know which placements to recommend for your campaigns
Automatic V Manual placement
Brand safety

Creative Strategy

Know when to use different creative formats for different campaign objectives
Dynamic Creative Optimisation - when to recommend it
Case studies and best practice

Campaign Performance Monitoring

Metrics that matter
How to use data and insights to inform campaign planning
Know how to run effective tests using the experiment tool

Upcoming courses

Virtual Classroom Facebook Advanced: Media Planning	Tue, Aug 09 2022 $549	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Planning	Wed, Aug 24 2022 $549	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Planning	Tue, Nov 01 2022 $549	ADD TO BASKET

Virtual Classroom