Facebook Advanced: Media Planning

Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how gather data and improve your campaign strategy to meet business goals.
product
1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

The Facebook Advanced: Media Planning course is designed for agencies, brand or business owners already managing Facebook, Instagram and Messenger paid activity but looking to learn how to strategically plan campaigns, aligned to business goals and objectives.

The interactive session will help you understand how to gather data and insights to determine appropriate objectives, audiences, budgets and creative for your brand or client campaigns. It will also help you forecast results based on research findings.

If you’re looking for ‘in-platform’ campaign set-up and optimisation only, then the Media Planning training course is recommended, but if you’re responsible for managing campaigns end to end, we'd recommend taking both the planning and the Facebook Ads: Media Buying training courses together

This course is available in the US via Virtual Classroom or as a private training session.

Course overview
Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to gather data to improve performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:
  • Gather data and insights from different sources to inform paid advertising campaigns
  • Forecast KPIs for paid campaigns
  • Plan sophisticated paid strategies, considering different business objectives, audience segments, bidding strategies and placements
  • Recommend creative formats to meet business goals
  • Analyse past Facebook campaigns to improve strategies
Course agenda
Advertising overview
  • 2021 Facebook landscape
Media Planning
  • What is media planning
  • Gathering insights and data to inform campaigns
  • Different tools and sources you can use
Setting Objectives
  • Aligning objectives to the marketing funnel and the wider media mix
  • Available objectives and when to use them
  • Scenario-based planning
Measuring Impact
  • Pre set-up considerations - pixel, SDK, CRM and Facebook sources
  • Different measurement solutions, A/B testing, brand and conversion lift studies and when to use them
Audience Segmentation
  • How to determine the size of your audience
  • Available audiences and when to use them
  • Aligning audiences to the marketing funnel
Buying Ads
  • The difference between Auction, Reach and Frequency, and TRP buying
Budgets, Bidding and Placements
  • Campaign Budget Optimisation best practice
  • How to determine different budgets and bid strategies based on data points
Creative Strategy
  • Different formats for different objectives
  • Know when to use different formats aligned to the funnel
Campaign Performance Monitoring
  • Types of metrics
  • How to use data and insights to inform campaign planning
Upcoming courses
Virtual Classroom
Facebook Advanced: Media Planning
Fri, Jun 04 2021
$549
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Virtual Classroom
Facebook Advanced: Media Planning
Tue, Jun 22 2021
$549
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Virtual Classroom
Facebook Advanced: Media Planning
Wed, Sep 01 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Mon, Sep 27 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Thu, Nov 18 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Wed, Dec 08 2021
$549
ADD TO BASKET
Upcoming courses
Virtual Classroom
Facebook Advanced: Media Planning
Fri, Jun 04 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Tue, Jun 22 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Wed, Sep 01 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Mon, Sep 27 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Thu, Nov 18 2021
$549
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Planning
Wed, Dec 08 2021
$549
ADD TO BASKET
Book this course
$549 ex TAX
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