Facebook and Instagram are part of the Meta family of apps, and alongside Google, are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.
The Facebook Advanced: Media Planning course is designed for agencies, brand or business owners already managing Facebook, Instagram and Messenger paid activity but looking to learn how to strategically plan campaigns that are aligned to business goals and objectives.
The interactive session will help you understand how to gather data and insights to determine appropriate objectives, audiences, bids, budgets and creative for your brand or client campaigns. It will also help you forecast results based on research findings.
If you’re looking for ‘in-platform’ campaign planning and optimisation only, then the Media Planning training course is recommended, but if you’re responsible for managing campaigns end to end, we'd recommend taking both the planning and the Facebook Ads: Media Buying training courses together.
This course is available in the US via Virtual Classroom, or as a private training session that can be delivered virtually or at a location of your choice.