Introduction to Social Media

4.7 / 5 Feefo reviews

Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.

Book this course
$549 ex TAX
1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Snapchat and Tik Tok, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach to learning. Throughout the day we will navigate through key social media platforms, showing you best practices to get you set up and using them for business.

We’ll cover everything from hashtag utilization to creating interactive content, so you’ll leave feeling confident in how to use each platform to engage audiences and build communities.

If you’re already using social media for online marketing and you’re looking for something a little more advanced, you might want to check out our Social Media Strategy course.

Our Introduction to Social Media course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

This course is ideal if you want to learn how to use social media for business. You might be a professional in a digital, marketing or PR role who wants to learn best practices, or currently not doing any social media activity.

What you'll learn:

By the end of this course, you will be able to:

  • Differentiate between organic and paid social media
  • Identify the changing social media landscape, including platform priorities
  • Explain why and how a business can use social media
  • Understand how to use social media for business
  • Apply techniques to protect your business on social media

Course agenda

Introduction to Social Media
  • Why people use social media
  • The difference between paid, owned and earned social media
  • Current social media trends and innovations
How Businesses use Social Media
  • The role of each platform and key audiences
  • The role social media plays in a business
Overview of the Key Social Platforms
  • How to use each of the key platforms
  • We will explore the following tactics to engage, inform, educate and entertain audiences: community building, broadcasting and building immersive experiences
How to Protect your Business on Social Media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments

Upcoming courses

Thu, Aug 29 2024.Virtual Classroom
Introduction to Social Media
Thu, Aug 29 2024.Virtual Classroom
Introduction to Social Media
Tue, Nov 26 2024.Virtual Classroom
Introduction to Social Media
Tue, Nov 26 2024.Virtual Classroom
Introduction to Social Media
Wed, Feb 19 2025.Virtual Classroom
Introduction to Social Media
Thu, May 29 2025.Virtual Classroom
Introduction to Social Media
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4.7 / 5 Feefo reviews
Independent Service Rating based on 33 verified reviews

Introduction to Social Media

Coverage was good and flow was clear but I would have preferred a little more theory and less examples/

Vicky Wragg 19 January, 2022

Introduction to Social Media

Very helpful overview, who knew it was so involving!

David Butcher 3 June, 2020

Introduction to Social Media

Course material very valuable.

Dan Brophy 5 March, 2020