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Analytics & Optimisation

4.8 / 5 Feefo reviews
Our full range of Analytics & Optimisation courses

As a trusted Google Analytics certified partner, we're committed to helping you to implement and make the most of your web and app analytics data.

We offer a wide range of Analytics & Optimisation courses, geared to enable you to unearth data insights, increase business intelligence and improve ROI using enhanced media targeting and data-driven media and website.

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Analytics & Optimisation
Our courses have been carefully created by our in-house experts to give you the practical skills essential for planning and implementing a web analytics solution as well as monitoring your online marketing and improving your website performance.
Server-side Tagging with Google Tag Manager
PRIVATE COURSE ONLY 1 day
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Google Analytics 4 Reporting
1 day Next course: 14 Jun Virtual/Private/Classroom
The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.
Google Analytics 4: Implementation & Configuration
1 day Next course: 15 Jun Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Looker Studio (formerly Data Studio)
1 day Next course: 10 Jul Virtual/Private/Classroom
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.
Google Tag Manager
1 day Next course: 13 Jun Virtual/Private/Classroom
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Getting Started with Google BigQuery
1 day Next course: 24 Jul Virtual/Private/Classroom
Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
Google Analytics Advanced Reporting in Practice
PRIVATE COURSE ONLY
Our Google Analytics Advanced Reporting course will help you gain real insight into how your customers interact with your website and equip you with the skills to make better data-led decisions for your business.
Conversion Optimisation
PRIVATE COURSE ONLY
Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
Getting the Most Out of Analytics 360
PRIVATE COURSE ONLY
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Advanced Marketing Analytics
PRIVATE COURSE ONLY
Looking to boost your organisation’s marketing efficiencies with Google Cloud? Understand the process behind building relevant audiences using predictions and machine learning with our Advanced Marketing Analytics training.
Ads Data Hub
PRIVATE COURSE ONLY
If your organisation is interested in utilizing event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns, then this one-day Ads Data Hub course is ideal.
Adobe Analytics
1 day Next course: 11 Jul Virtual/Private/Classroom
Learn how to measure and report on your online data and demystify Adobe Analytics with our introductory course.
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Independent Service Rating based on 225 verified reviews
Google Analytics 4 Reporting
Rosanna Jeffery 19 April, 2023
Nick was a very engaging and clear communicator who made GA4 easier to understand with hands on demos and quizzes, I would highly recommend him.
Google Analytics 4 Reporting
Trusted Customer 19 April, 2023
Very useful day, great trainer, varied types of engagement activities, retained a lot of the information. Good to have the offer of initial support with any GA4 problems. The day was well structured, the segments were clearly communicated, and all ran to time in a relaxed way.
Google Analytics 4: Implementation & Configuration
Trusted Customer 19 April, 2023
Nick was great - he was clearly very knowledgeable, was always able to answer questions and he kept the group engaged for the whole session!
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Analytics Guides
05 Nov, 2019
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...
Blog
16 Oct, 2020
This week Google announced the arrival of GA4, the latest shiniest version of Google Analytics. So what's new and why should you be using it?...
Blog
01 Dec, 2020
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide....
Blog
27 Oct, 2021
Have you made the switch to GA4 and want to get the most out of custom reporting? Dive into Explorations here with our starter guide....
Analytics Guides
23 Dec, 2019
Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...
Analytics Guides
24 Jan, 2020
By adding Google Analytics to your WordPress account, you can track how your audience is finding your website, what they’re doing when they’re there, and which pages they’re dropping off at. Thi...