Analytics Guides
05 Nov, 2019
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...
Blog
16 Oct, 2020
This week Google announced the arrival of GA4, the latest shiniest version of Google Analytics. So what's new and why should you be using it?...
Blog
01 Dec, 2020
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide....
Blog
27 Oct, 2021
Have you made the switch to GA4 and want to get the most out of custom reporting? Dive into Explorations here with our starter guide....
Analytics Guides
23 Dec, 2019
Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...
Analytics Guides
24 Jan, 2020
By adding Google Analytics to your WordPress account, you can track how your audience is finding your website, what they’re doing when they’re there, and which pages they’re dropping off at. Thi...