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Analytics & Optimisation

4.8 / 5 Feefo reviews
Our full range of Analytics & Optimisation courses

As a trusted Google Analytics certified partner, we're committed to helping you to implement and make the most of your web and app analytics data.

We offer a wide range of Analytics & Optimisation courses, geared to enable you to unearth data insights, increase business intelligence and improve ROI using enhanced media targeting and data-driven media and website.

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Analytics & Optimisation
Our courses have been carefully created by our in-house experts to give you the practical skills essential for planning and implementing a web analytics solution as well as monitoring your online marketing and improving your website performance.
Google Analytics 4: Implementation & Configuration
1 day Next course: 21 Dec Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Introduction to Google Analytics 4 Reporting
1 day Next course: 20 Dec Virtual/Private/Classroom
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
Google Analytics 4: Advanced Analysis
1 day Next course: 23 Jan Virtual/Private/Classroom
Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.
Google Tag Manager
1 day Next course: 14 Feb Virtual/Private/Classroom
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Server-side Tagging with Google Tag Manager
PRIVATE COURSE ONLY 1 day
Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Looker Studio (formerly Data Studio)
1 day Next course: 13 Feb Virtual/Private/Classroom
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.
Conversion Optimisation
PRIVATE COURSE ONLY 1 day
Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.
Ads Data Hub
PRIVATE COURSE ONLY 1 day
Is your organization interested in utilizing event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.
Getting Started with Google BigQuery
1 day Virtual/Private/Classroom
Do you need to analyze large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.
Adobe Analytics
1 day Next course: 12 Feb Virtual/Private/Classroom
Demystify Adobe Analytics by learning how to measure and report on your online data with our introductory course.
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Independent Service Rating based on 244 verified reviews
Introduction to Google Analytics 4 Reporting
Sami Wannell 8 December, 2023
Pitched great for our staff's level, and really focused around reporting. Balanced the need to acknowledge the different architecture of GA4, without spending too long on "set up" (not relevant for our audience)
Introduction to Google Analytics 4 Reporting
Trusted Customer 20 November, 2023
Excellent course, great coach, well paced.
Google Analytics 4 Reporting
Trusted Customer 7 November, 2023
The course was excellent, the trainer was very knowledgeable.
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Access the latest digital marketing insights, valuable tips and relevant advice from our experts.
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Analytics Guides
05 Nov, 2019
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...
Blog
16 Oct, 2020
This week Google announced the arrival of GA4, the latest shiniest version of Google Analytics. So what's new and why should you be using it?...
Blog
01 Dec, 2020
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide....
Blog
27 Oct, 2021
Have you made the switch to GA4 and want to get the most out of custom reporting? Dive into Explorations here with our starter guide....
Analytics Guides
23 Dec, 2019
Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...
Analytics Guides
24 Jan, 2020
By adding Google Analytics to your WordPress account, you can track how your audience is finding your website, what they’re doing when they’re there, and which pages they’re dropping off at. Thi...