Optimising your GA4 Set-up

Set up on GA4 but unsure if it’s working as it should? This hands-on course helps analysts and marketers audit, optimise and enhance their set-up for trustworthy data, actionable reports, and better business decisions.

Book this course

COURSE OVERVIEW

1 day course
Certificate of Attendance
Private

Already using GA4 but unsure if it's set up correctly - or whether you're really making the most of its capabilities? This advanced Google Analytics 4 course is designed for marketers, analysts and in-house teams who want to audit, optimise and master their existing GA4 implementation.

During the session, you’ll learn how to validate tracking, identify gaps in your configuration, and unlock GA4’s full potential to deliver cleaner data and sharper insights.

Whether you're struggling with custom events, overwhelmed by reports, or simply unsure what's working, this course will give you the skills and confidence to take control.

Our Optimising Your GA4 Set-up course is available as a private training session that can be delivered virtually, at a location of your choice across the US, or globally.

What you’ll learn

By the end of this course, you will be able to:

Audit your existing GA4 implementation
Implement best practices for events, and custom definitions
Build explorations and custom dashboards with purpose

Identify common set-up mistakes and fix them
Streamline reports for actionable insights

Course agenda

Introduction & What's New in GA4

Where GA4 is now: Key updates and what's changed since launch
Common post-implementation challenges
Setting expectations: What a 'healthy' GA4 set-up looks like

GA4 Configuration Basics

How to assess your current GA4 property structure
Verifying data stream configurations
Diagnosing common tracking issues

Optimise GA4 Tracking

Cleaning up and structuring your events: naming conventions and consistency
Reviewing and refining key event tracking
Making the most of event parameters and custom definition
When and how to configure with GTM vs natively in GA4

Configuration Deep-dive

Admin settings that matter (data retention, attribution settings, filters, etc.)
Properly configuring internal traffic and cross-domain tracking
Understanding user ID set-up and audience definitions
Key integrations: Google Ads, BigQuery, Search Console

Mastering Reporting & Explorations

Creating focused reports for real business questions
Building and saving custom explorations for different teams
Dashboards: when to use GA4, Looker Studio, or both

Best Practices, Governance & Next Steps

Prioritising changes based on business impact
Common mistakes to avoid
How to maintain your GA4 set-up going forward (Governance: tech, naming conventions, compliance)
Ongoing resources and templates for continuous improvement

Who it's for

This course is ideal for:

Marketers and analysts already using GA4
Businesses unsure about the accuracy or completeness of their current set-up
Teams transitioning from basic to advanced GA4 use
Professionals looking to drive more value from GA4 reports and audiences

Prerequisites

In order to take this course, you should already have a working GA4 property in place, and a basic understanding of the GA4 interface and reports. Some familiarity with Google Tag Manager is useful, but not essential.

Next Steps

To continue your learning after this session, check out our Google Tag Manager, Advanced Google Tag Manager, and Data Storytelling: Visualising your Analytics Data course.

BOOK THIS COURSE

Booking for a team or large group (5+ people)

For private sessions call our sales team

Call us+1 (443) 8365333

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