Google Ads in AI Mode
Google's AI overhaul is changing where and how ads appear, are your campaigns ready? Get up to speed on AI overviews, new ad formats, and the strategies that will drive performance in the new Google.
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COURSE OVERVIEW
1.5 hour course
Certificate of Attendance
Private
Jellyfish's paid search team works with leading brands to navigate Google's rapidly evolving AI-powered advertising landscape, and this course brings those frontline insights directly to you.
Google has fundamentally changed how search results pages look and function. With the rollout of AI overviews and an expanding range of AI-powered ad formats, marketers need to rethink how they approach paid search strategy.
This course gives you a comprehensive introduction to Google Ads in the AI era. You'll start by understanding how AI overviews work and where ads now appear within them. From there, you'll explore the full range of AI ad placements and the three key ad formats shaping performance today: Direct Offers, Conversational Discovery, and Highlighted Answers.
Whether you're managing campaigns in-house or advising clients, this course will give you the knowledge to adapt your strategy and capture visibility in the new Google.
Our Google Ads in AI Mode course is available as a private session that can be delivered virtually or at a location of your choice in the US.
What you'll learn
By the end of this course, you will be able to:
- Explain how AI overviews work and their impact on paid search
- Distinguish between Direct Offers, Conversational Discovery, and Highlighted Answer ad formats
- Develop a paid search strategy fit for the AI era of Google
- Identify where Google AI ad placements appear and how to target them
- Adapt existing campaign structures for AI-powered search environments
Course agenda
Module 1: Introduction to AI Overviews
- What Google AI overviews are and how they're generated
- How AI overviews are changing the search results page
- Implications for organic and paid visibility
Module 2: AI Ad Placements
- Where ads now appear within AI-powered search experiences
- How placement targeting differs in AI mode
- Bidding and budget considerations for new placements
Module 3: AI Ad Formats
- Direct Offers: format, use cases, and best practices
- Conversational Discovery: how to show up in exploratory AI journeys
- Highlighted Answers: optimising for featured placement in AI responses
Module 4: Strategy & Campaign Adaptation
- Auditing existing campaigns for AI readiness
- Creative and copy principles for AI-mode ads
- Measurement and performance tracking in the new landscape
Who it's for
Designed for paid search managers, performance marketers, PPC specialists, and digital marketing managers who run or oversee Google Ads campaigns. Also valuable for marketing directors and strategists who want to understand how AI is reshaping paid search.
Next steps
For those in retail and ecommerce, we recommend AI in Google Shopping as a natural next step.
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For private sessions call our sales team