How AI Sees Your Brand
LLMs and Agentic AI are redefining brand perception. Learn how AI models formulate their opinions about your business, how to measure your AI brand equity, and the precise steps to optimize for LLM recommendations.
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COURSE OVERVIEW
3 hour course
Certificate of Attendance
Private
The rise of large language models (LLMs) and autonomous AI agents has completely disrupted the digital marketing funnel. Consumers no longer just search; they ask AI to research, compare, and recommend.
This course explores the mechanics of AI brand perception. We pull back the curtain on how LLMs develop their "opinions" of your brand and why different models yield wildly different answers. You'll learn how to measure your brand’s presence in AI ecosystems and gain practical, strategic frameworks to optimize your content so that LLMs consistently recommend your brand.
Our How AI Sees Your Brand course is offered as a private training session that can be delivered virtually or at a location of your choice in the US.
What you'll learn
By the end of this course, you will be able to:
- Explain how LLMs and Agentic AI formulate brand perceptions
- Measure and track your brand's "Share of Model" compared to competitors
- Integrate AI perception auditing into your ongoing brand reputation strategy
- Contrast how brand positioning varies across models (e.g., ChatGPT, Claude, Gemini)
- Deploy optimization tactics to make your brand more "referencable" by AI
Course agenda
Module 1: The New Marketing Funnel
- The impact of LLMs and Agentic AI on traditional digital marketing
- How consumers use conversational AI to make purchasing decisions
Module 2: Anatomy of AI Brand Perception
- How LLMs ingest, weigh, and present brand data
- Understanding why different models present different brand narratives
Module 3: Measuring and Auditing Your Brand
- Hands-on frameworks for assessing your brand's share of model
- Identifying negative biases or gaps in AI knowledge bases
Module 4: Optimization for LLMs
- Technical and creative content adjustments to influence AI outputs
- Building a proactive AI-reputation strategy
Who it's for
PR specialists, brand strategists, SEO directors, and CMOs who need to protect and grow their brand's reputation and visibility in AI-generated answers.
Next steps
We recommend taking Introduction to Share of Model Platform to master the toolsets required to track these insights, or Brand in a Day to build brand identities with AI.
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Private training for your team
Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.
Private Course
An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.
- Just your team in the room
- Your dates, online or in person
- Content tailored if you need it