Technical SEO

Name: Technical SEO
Start: 2024-01-24 00:00:00
Location: Virtual Classroom

Is your site build holding back your organic search performance? Master fundamental SEO techniques on our one-day Technical SEO course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Content may be King, but good technical SEO is the essential foundation on which search success is built.

Technical SEO is one of the key pillars of organic search. On this training course, we’ll cover the essential tasks you should be performing to ensure your site is technically robust and optimized for maximum search performance.

Whether you’re a marketer, SEO strategist or web developer, you’ll learn how search engines operate and what you can do to improve the way your site functions and performs for SEO.

Our Technical SEO course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

All of our live and interactive SEO courses are taught by instructors who have several years’ experience working directly within the Jellyfish SEO team, and who have focussed on technical SEO across a wide range of clients. Discover our full range of SEO courses or contact us to find out more.

Course overview

Who should attend:

Our technical SEO course is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.

What you'll learn:

By the end of this course, you will be able to:

Improve the way your website content is crawled and indexed, including the best use of canonical tags, no-index attributes, and robots.txt files
Handle crawl errors and apply effective redirect strategies
Identify common issues impacting page speeds and other Google page experience signals, including Core Web Vitals and mobile usability
Explain the fundamentals of international SEO and how to structure your global sites effectively
Identify opportunities for structured data (schema markup) on your site and build your own JSON code

Course agenda

Crawling & Indexing

The crawling and indexing process
XML sitemap optimization and submission
Principles of effective site structure
Handling technical duplication
Using robots.txt, no follow tags and canonicalization
Crawl errors and redirects
Introduction to log files
Popular tools for technical SEO auditing

Page Speed & Performance

Google’s Page Experience factors
Site security
Core Web Vitals and other page speed metrics
Tools and metrics for page speed measurement
Identifying and tackling page speed issues

Mobile Site Optimization

Passing the mobile usability test

International SEO

Site structure for international content
Geo-targeting options and considerations
Hreflang and international targeting

Schema & Structured Data Mark-up

What is Schema?
Common Schema types and uses
Implementing Schema

Next Steps:

Technical SEO is one of the core components of SEO; however good organic search performance also relies on the quality of your content and the authority of your website.

To learn more on these topics, check out our Content Strategy & Copywriting for SEO course and the Link Building & Digital PR training.

All three of these courses are available as part of our SEO Specialist course bundle.

Upcoming courses

Virtual Classroom Technical SEO	Wed, Jan 24 2024 $549	ADD TO BASKET
Virtual Classroom Technical SEO	Wed, Apr 24 2024 $549	ADD TO BASKET
Virtual Classroom Technical SEO	Wed, Jul 17 2024 $549	ADD TO BASKET

Virtual Classroom Technical SEO	Wed, Oct 23 2024 $549	ADD TO BASKET
Virtual Classroom Technical SEO	Wed, Dec 18 2024 $549	ADD TO BASKET

Upcoming courses

Virtual Classroom

Technical SEO

Wed, Jan 24 2024

$549

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Apr 24 2024

$549

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Jul 17 2024

$549

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Oct 23 2024

$549

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Dec 18 2024

$549

ADD TO BASKET

Book this course

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$549 ex TAX