Technical SEO

4.9 / 5 Feefo reviews

Is your site build holding back your organic search performance? Master fundamental SEO techniques to optimize your website's search performance by taking our one-day Technical SEO course.

Book this course
$549 ex TAX
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Content may be King, but good technical SEO is the essential foundation on which search success is built.

Technical SEO is one of the key pillars of organic search. On this training course, we’ll cover the essential tasks you should be performing to ensure your site is technically robust and optimized for maximum search performance.

Whether you’re a marketer, SEO strategist or web developer, you’ll learn how search engines operate and what you can do to improve the way your site functions and performs for SEO.

Our Technical SEO course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

All of our live and interactive SEO courses are taught by instructors who have several years’ experience working directly within the Jellyfish SEO team, and who have focussed on technical SEO across a wide range of clients. Discover our full range of SEO courses or contact us to find out more.

Course overview

Who should attend:

Our technical SEO course is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.

What you'll learn:

By the end of this course, you will be able to:

  • Improve the way your website content is crawled and indexed, including the best use of canonical tags, no-index attributes, and robots.txt files
  • Handle crawl errors and apply effective redirect strategies
  • Identify common issues impacting page speeds and other Google page experience signals, including Core Web Vitals and mobile usability
  • Explain the fundamentals of international SEO and how to structure your global sites effectively
  • Identify opportunities for structured data (schema markup) on your site and build your own JSON code

Course agenda

Crawling & Indexing
  • The crawling and indexing process
  • XML sitemap optimization and submission
  • Principles of effective site structure
  • Handling technical duplication
  • Using robots.txt, no follow tags and canonicalization
  • Crawl errors and redirects
  • Introduction to log files
  • Popular tools for technical SEO auditing
Page Speed & Performance
  • Google’s Page Experience factors
  • Site security
  • Core Web Vitals and other page speed metrics
  • Tools and metrics for page speed measurement
  • Identifying and tackling page speed issues
Mobile Site Optimization
  • Passing the mobile usability test
International SEO
  • Site structure for international content
  • Geo-targeting options and considerations
  • Hreflang and international targeting
Schema & Structured Data Mark-up
  • What is Schema?
  • Common Schema types and uses
  • Implementing Schema

Next Steps:

Technical SEO is one of the core components of SEO; however good organic search performance also relies on the quality of your content and the authority of your website.

To learn more on these topics, check out our Content Strategy & Copywriting for SEO course and the Link Building & Digital PR training.

All three of these courses are available as part of our SEO Specialist course bundle.

Upcoming courses

Wed, Jul 17 2024.Virtual Classroom
Technical SEO
Wed, Oct 23 2024.Virtual Classroom
Technical SEO
Wed, Dec 18 2024.Virtual Classroom
Technical SEO
Wed, Jan 22 2025.Virtual Classroom
Technical SEO
Wed, Apr 23 2025.Virtual Classroom
Technical SEO
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4.9 / 5 Feefo reviews
Independent Service Rating based on 38 verified reviews

SEO Advanced

The content was great, I appreciated the flexibility to tailor it to our brand. Chris was great as well, made complex topics very easy to understand!

Mirela Dineva 22 November, 2021

Technical SEO

This was super informative and Chris was incredibly helpful especially when relating the topics to the industries of each attendee. Would 100% recommend to anyone looking to broaden their knowledge of SEO. - Jeremy Cleverbox

Jeremy Lawrence 1 March, 2024

SEO Advanced

I learnt a lot and I really thought the presentation was great.

Trusted Customer 13 December, 2021

Frequently asked questions

  • What SEO tools do you cover in this course?

    During the day we’ll discuss a range of tools for Technical SEO. When discussing crawling and indexation, we’ll use Screaming Frog and Google Search Console and it would be useful (though not essential) to have access to these before the course. Other tools we’ll discuss include Chrome Developer Tools, Page Speed Insights and a range of third-party tools for testing mobile optimization and schema markup.

  • Do I need to understand coding and web development in order to take this course?

    A knowledge of web development principles and frameworks is an advantage in SEO but not essential. The aim of this course is to bridge the gap between SEOs, marketers and web developers. We aim to give you the knowledge and understanding of how to identify and prioritize issues rather than fix them, although there will be elements you can also practically apply without developer assistance.

  • How important is technical SEO as part of a broader SEO strategy?

    Technical SEO is one of the essential elements of good search performance. This course will give you the foundations to understand where setup, build and configuration of your website are holding back in the eyes of Google and other search engines.

  • Is this course suitable for beginners in SEO?

    Most people who complete the Technical SEO course have some foundational knowledge of other SEO principles. This course will not cover content creation and optimization, or SEO basics such as meta-tags, heading and keyword optimization. These elements are all covered within our Content Strategy & Copywriting for SEO course.

  • Is there support available after the training?

    Yes, we offer post-training support for all of our courses. We recognize that many people will have questions when they begin to implement their learning and develop Technical SEO strategies. Our trainers are always happy to answer follow-up questions related to the course.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Technical SEO course.