COURSE OVERVIEW

  • icon1 day course
  • icon Certificate of Attendance
  • iconPrivate
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At Jellyfish, our Google Tag Manager training draws from extensive experience in implementing, managing, and auditing client GTM accounts. Led by one of our Analytics experts, this course is designed to share that expertise with you.

Through hands-on workshops, you’ll explore the essentials of this powerful, user-friendly tag management solution. We’ll guide you through every part of the GTM platform, ensuring you leave feeling confident in managing your marketing analytics and deploying tags on your site, eliminating the need to rely on IT teams.

Our Google Tag Manager course is available as a private training session that can be delivered virtually or at a location of your choice in the US.

What you’ll learn

By the end of this course, you will be able to:

  • Set up and configure Google Tag Manager
  • Implement tags on your website in accordance with best practice
  • Streamline an implementation process and be confident in knowing when to review and approve tags
  • Describe the benefits of the data layer and customizing the data layer for your own tracking
  • Describe the benefits and limitations of the Google Tag Manager interface

Course agenda

Introduction to Google Tag Manager

  • Introducing GTM
  • Interface overview
  • User management
  • Tags, variables and triggers
  • Exercise: creating a pageview tag
  • Testing tags with GTM Preview Mode

Working with Variables

  • Built-in and user-defined variables
  • Using URL elements in GTM
  • Exercise: capturing query parameters
  • Exercise: migrating a hardcoded tag

Event Tracking & Building Triggers

  • Introducing trigger event listeners
  • Inspecting element variables via HTML and Preview mode
  • Exercise: tracking clicks
  • Exercise: tagging multiple elements on a page efficiently
  • Exercise: tracking file downloads, scroll tracking and video tracking

Working with a Data Layer

  • Querying the data layer
  • Data layer variables
  • Best practices for data layer configuration

Who it's for

This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.

Next steps

If you’re looking to take advantage of the benefits of server-side analytics tracking, you might also want to view our Server-side Tagging with Google Tag Manager course.

You might also want to consider our Advanced GTM course.

BOOK THIS COURSE

Private training for your team

Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.

Private Course

An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.

  • Just your team in the room
  • Your dates, online or in person
  • Content tailored if you need it

NEWS & INSIGHTS

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