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Google Tag Manager

4.9 / 5 Feefo reviews

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

At Jellyfish, we have extensive experience when it comes to the implementation, management and auditing of several client GTM accounts. Led by one of our Analytics experts, this course has been designed to share our knowledge with you.

The session focuses on covering the essentials of this user-friendly tag management solution. We’ll help you dissect each part of the GTM tool, and by the end of the day, you’ll have learned how to take control of your marketing analytics and how to quickly deploy tags on your site.

You’ll walk away knowing exactly how GTM improves analytics deployment without needing to rely on your IT teams, giving you total control when it comes to implementing your marketing tags and hitting your campaign deadlines.

Our Google Tag Manager course is available at our training centre in The Shard, London, at our Manchester office, or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

 

Course overview

Who should attend:

This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.

What you'll learn:

By the end of this course, you will be able to:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and customising the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Course agenda

Introduction to Google Tag Manager
  • Introducing GTM
  • Interface overview
  • User management
  • Tags, variables and triggers
  • Exercise: creating a pageview tag
  • Testing tags with GTM Preview Mode
Working with Variables
  • Built-in and user-defined variables
  • Using URL elements in GTM
  • Exercise: capturing query parameters
  • Exercise: migrating a hardcoded tag
Event Tracking & Building Triggers
  • Introducing trigger event listeners
  • Inspecting element variables via HTML and Preview mode
  • Exercise: tracking clicks
  • Exercise: tagging multiple elements on a page efficiently
  • Exercise: tracking file downloads, scroll tracking and video tracking
Working with a Data Layer
  • Querying the data layer
  • Data layer variables
  • Best practices for data layer configuration

Upcoming courses

Tue, May 28 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Jun 24 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Tue, Jul 09 2024.Manchester
Google Tag Manager
£499 ex VAT
Tue, Jul 23 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Aug 28 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Sep 04 2024.Virtual Classroom
Google Tag Manager
£499 ex VAT
Tue, Sep 24 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Oct 21 2024.Manchester
Google Tag Manager
£499 ex VAT
Mon, Oct 28 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Nov 18 2024.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Dec 11 2024.Virtual Classroom
Google Tag Manager
£499 ex VAT
Fri, Jan 10 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Jan 27 2025.Virtual Classroom
Google Tag Manager
£499 ex VAT
Mon, Feb 10 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Mar 05 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Apr 07 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Tue, Apr 22 2025.Virtual Classroom
Google Tag Manager
£499 ex VAT
Fri, May 09 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Jun 09 2025.The Shard, London
Google Tag Manager
£499 ex VAT
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4.9 / 5 Feefo reviews
Independent Service Rating based on 15 verified reviews

Google Tag Manager

Comprehensive training delivered by knowledgeable trainer.

Mark 12 August, 2022

Google Tag Manager

Amazing Session, trainer had time for every one, looking forward to the next one.

Craig Silvain 1 November, 2021

Google Tag Manager

great course, well run by the trainer and i gained skills i had wanted to know better so happy overall.

Laura Willis 11 December, 2020