Google Tag Manager

Name: Google Tag Manager
Start: 2020-08-17 00:00:00
Location: Virtual Classroom

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

Having a basic knowledge of HTML would be an advantage but not mandatory.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Google Tag Manager course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.

Walk away with the ability to:

Set up and configure Google Tag Manager
Describe the benefits of the data layer and custom the data layer for your own tracking
Implement tags on your website in accordance with best practice
Describe the benefits and limitations of the Google Tag Manager interface
Streamline an implementation process and be confident in knowing when to review and approve tags

Course Agenda

Introduction to Google Tag Manager

What you can implement and how it affects your marketing strategy
Tags, Triggers and Variables
User Interface & Management

Google Analytics & Google Tag Manager

Google Analytics tags (sessions and events)
Cross Domain Tracking
Ecommerce Tracking for Google Analytics

Auto Event Listeners

Link, Click and Form Submit listeners
Auto event listeners
Auto event variables (Element Class, Element ID, Element URL and Element Text)
The Google Tag Manager Data Layer

Additional Configurations

Floodlight integration with Google Tag Manager
Floodlight approval process for Display Tags
AdWords tags and implementation
Custom HTML tags to implement any other script or tracking

Debugging and Publishing

Manage versions in Google Tag Manager
Preview the implementation. Debug possible errors or issues
Push live. Review to guarantee accurate data

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