Google Tag Manager

Name: Google Tag Manager
Start: 2023-06-26 00:00:00
Location: The Shard, London

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

Having a basic knowledge of HTML would be an advantage but not mandatory.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Google Tag Manager course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.

What you'll learn:

Set up and configure Google Tag Manager
Describe the benefits of the data layer and custom the data layer for your own tracking
Implement tags on your website in accordance with best practice
Describe the benefits and limitations of the Google Tag Manager interface
Streamline an implementation process and be confident in knowing when to review and approve tags

Course Agenda

Introduction to Google Tag Manager

What you can implement and how it affects your marketing strategy
Tags, Triggers and Variables
User Interface & Management

Google Analytics & Google Tag Manager

Google Analytics 4 tags (configuration and events)
Google Analytics 4 (parameters and user properties)
Ecommerce Tracking for Google Analytics

Auto Event Listeners

Link, Click and Form Submit listeners
Auto event listeners
Auto event variables (Element Class, Element ID, Element URL and Element Text)
Concept of autotagging
The Google Tag Manager Data Layer

Additional Configurations

Migrating and implementing Google Adwords remarketing tags
Floodlight integration with Google Tag Manager
Floodlight approval process for Display Tags
Custom HTML tags to implement any other script or tracking

Debugging and Publishing

Manage versions in Google Tag Manager
Preview the implementation. Debug possible errors or issues
Push live. Review to guarantee accurate data

Upcoming courses

The Shard, London Google Tag Manager	Mon, Jun 26 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Tag Manager	Tue, Jul 11 2023 £499 ex VAT	ADD TO BASKET
The Shard, London Google Tag Manager	Tue, Aug 08 2023 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Tag Manager	Tue, Sep 12 2023 £499 ex VAT	ADD TO BASKET
The Shard, London Google Tag Manager	Tue, Oct 03 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Tag Manager	Tue, Nov 14 2023 £499 ex VAT	ADD TO BASKET

The Shard, London

Google Tag Manager

Tue, Dec 05 2023

£499 ex VAT

ADD TO BASKET

Upcoming courses

The Shard, London

Google Tag Manager

Mon, Jun 26 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Tag Manager

Tue, Jul 11 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Google Tag Manager

Tue, Aug 08 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Tag Manager

Tue, Sep 12 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Google Tag Manager

Tue, Oct 03 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Google Tag Manager

Tue, Nov 14 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Google Tag Manager

Tue, Dec 05 2023

£499 ex VAT

ADD TO BASKET

Book this course

Location

Date

£499 ex VAT

Other options available

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