Google Tag Manager

4.9 / 5 Feefo reviews

Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behaviour, optimise performance, and streamline your marketing efforts.

Book this course
£499 ex VAT
1 day course
Certificate of Attendance
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

At Jellyfish, our Google Tag Manager training draws from extensive experience in implementing, managing, and auditing client GTM accounts. Led by one of our Analytics experts, this course is designed to share that expertise with you.

Through hands-on workshops, you’ll explore the essentials of this powerful, user-friendly tag management solution. We’ll guide you through every part of the GTM platform, ensuring you leave feeling confident in managing your marketing analytics and deploying tags on your site, eliminating the need to rely on IT teams.

Our Google Tag Manager course is available at our London training centre in The Shard, our Manchester office, or through virtual classrooms. We also offer private training sessions tailored to your needs across the UK, globally, or online.

For larger teams, take a look at our GA4 Toolkit, which combines online learning with advanced instructor-led classes and live support.

 

Course overview

Who should attend:

This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.

What you'll learn:

By the end of this course, you will be able to:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and customising the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Course agenda

Introduction to Google Tag Manager
  • Introducing GTM
  • Interface overview
  • User management
  • Tags, variables and triggers
  • Exercise: creating a pageview tag
  • Testing tags with GTM Preview Mode
Working with Variables
  • Built-in and user-defined variables
  • Using URL elements in GTM
  • Exercise: capturing query parameters
  • Exercise: migrating a hardcoded tag
Event Tracking & Building Triggers
  • Introducing trigger event listeners
  • Inspecting element variables via HTML and Preview mode
  • Exercise: tracking clicks
  • Exercise: tagging multiple elements on a page efficiently
  • Exercise: tracking file downloads, scroll tracking and video tracking
Working with a Data Layer
  • Querying the data layer
  • Data layer variables
  • Best practices for data layer configuration

Next Steps:

If you’re looking to take advantage of the benefits of server-side analytics tracking you might also want to view our Server-side Tagging with Google Tag Manager course.

You might also want to consider our Advanced GTM course.

Upcoming courses

Tue, Aug 12 2025.Manchester
Google Tag Manager
£499 ex VAT
Wed, Aug 20 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Sep 15 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Oct 13 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Thu, Nov 06 2025.Virtual Classroom
Google Tag Manager
£499 ex VAT
Fri, Nov 14 2025.Manchester
Google Tag Manager
£499 ex VAT
Wed, Nov 19 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Dec 17 2025.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Jan 21 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Thu, Feb 05 2026.Virtual Classroom
Google Tag Manager
£499 ex VAT
Wed, Feb 11 2026.Manchester
Google Tag Manager
£499 ex VAT
Wed, Feb 18 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Mar 18 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Apr 15 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Fri, May 01 2026.Manchester
Google Tag Manager
£499 ex VAT
Mon, May 11 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Tue, May 26 2026.Virtual Classroom
Google Tag Manager
£499 ex VAT
Wed, Jun 17 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Jul 13 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Fri, Jul 31 2026.Virtual Classroom
Google Tag Manager
£499 ex VAT
Tue, Aug 11 2026.Manchester
Google Tag Manager
£499 ex VAT
Wed, Aug 19 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Sep 14 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Mon, Oct 12 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Thu, Nov 05 2026.Virtual Classroom
Google Tag Manager
£499 ex VAT
Fri, Nov 13 2026.Manchester
Google Tag Manager
£499 ex VAT
Wed, Nov 18 2026.The Shard, London
Google Tag Manager
£499 ex VAT
Wed, Dec 16 2026.The Shard, London
Google Tag Manager
£499 ex VAT
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4.9 / 5 Feefo reviews
Independent Service Rating based on 15 verified reviews

Google Tag Manager

Comprehensive training delivered by knowledgeable trainer.

Mark 12 August, 2022

Google Tag Manager

Amazing Session, trainer had time for every one, looking forward to the next one.

Craig Silvain 1 November, 2021

Google Tag Manager

great course, well run by the trainer and i gained skills i had wanted to know better so happy overall.

Laura Willis 11 December, 2020

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