Google Tag Manager

4.9 / 5 Feefo reviews
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

At Jellyfish, we have extensive experience when it comes to the implementation, management and auditing of several client GTM accounts. Led by one of our Analytics experts, this course has been designed to share our knowledge with you.

The session focuses on covering the essentials of this user-friendly tag management solution. We’ll help you dissect each part of the GTM tool, and by the end of the day, you’ll have learned how to take control of your marketing analytics and how to quickly deploy tags on your site.

You’ll walk away knowing exactly how GTM improves analytics deployment without needing to rely on your IT teams, giving you total control when it comes to implementing your marketing tags and hitting your campaign deadlines.

Our Google Tag Manager course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.

What you'll learn:

By the end of this course, you will be able to:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and custom the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Course agenda

Introduction to Google Tag Manager
  • Introducing GTM
  • Interface overview
  • User management
  • Tags, variables and triggers
  • Exercise: creating a pageview tag
  • Testing tags with GTM Preview Mode
Working with Variables
  • Built-in and user-defined variables
  • Using URL elements in GTM
  • Exercise: capturing query parameters
  • Exercise: migrating a hardcoded tag
Event Tracking & Building Triggers
  • Introducing trigger event listeners
  • Inspecting element variables via HTML and Preview mode
  • Exercise: tracking clicks
  • Exercise: tagging multiple elements on a page efficiently
  • Exercise: tracking file downloads, scroll tracking and video tracking
Working with a Data Layer
  • Querying the data layer
  • Data layer variables
  • Best practices for data layer configuration
Book this course
Call our sales team today
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Feefo logo
Independent Service Rating based on 15 verified reviews
Google Tag Manager
Mark 12 August, 2022
Comprehensive training delivered by knowledgeable trainer.
Google Tag Manager
Craig Silvain 1 November, 2021
Amazing Session, trainer had time for every one, looking forward to the next one.
Google Tag Manager
Laura Willis 11 December, 2020
great course, well run by the trainer and i gained skills i had wanted to know better so happy overall.