AI in Google Shopping

Shopping ads have entered the AI era , are your product feeds and bidding strategies keeping pace? Learn how AI-powered tools are transforming Google Shopping and what you need to do to stay competitive.

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COURSE OVERVIEW

3 hour course
Certificate of Attendance
Live Online, Private
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

Jellyfish's retail media specialists help ecommerce brands get the most from Google Shopping, and this course shares the expertise that comes from managing campaigns at scale across diverse retail categories.

Google Shopping is undergoing a significant transformation driven by AI, from the way ads are selected and placed to the tools advertisers use to optimise performance. This course gives retail and ecommerce marketers a comprehensive grounding in how AI is reshaping Google Shopping.

You'll start with an overview of what AI-powered shopping ads are and how they differ from traditional formats. The course then covers AI Max Shopping , Google's latest approach to maximising reach and relevance , and introduces Google AI Briefs as a tool to guide campaign direction.

You'll also explore the new KPIs that matter most in an AI-driven Shopping environment, giving you a complete picture of how to measure and improve performance.

Our AI in Google Shopping course is available via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

What you'll learn

By the end of this course, you will be able to:

Explain how AI-powered shopping ads work and how they differ from traditional formats
Use Google AI Briefs to guide campaign strategy and creative direction
Adapt your measurement and optimisation approach for AI-era retail media

Set up and optimise AI Max Shopping campaigns
Apply the new KPIs relevant to AI-driven Shopping environments

Course agenda

Module 1: AI-Powered Shopping Ads, An Overview

How AI is changing Google Shopping
The shift from manual to AI-driven ad selection and placement
Key differences between standard and AI-powered Shopping ads

Module 2: AI Max Shopping

What AI Max Shopping is and how it works
Setting up and structuring AI Max campaigns
Optimisation levers and performance expectations

Module 3: Google AI Briefs

What Google AI Briefs are and why they matter
Using AI Briefs to align campaign strategy with intent signals
Practical guidance on creating and using AI Briefs effectively

Module 4: New KPIs for AI-Driven Shopping

Why traditional KPIs need updating for AI environments
The metrics that matter most in AI-powered Shopping
Building a performance dashboard for AI-era retail media

Who it's for

Ideal for ecommerce managers, retail media specialists, performance marketing managers, and paid search professionals who manage or plan Google Shopping campaigns. Also suitable for brand and category managers in retail organisations who want to understand how AI is affecting their digital shelf.

Next steps

After this course, we recommend Agentic Commerce to understand how AI agents are changing the ecommerce funnel more broadly. Google Ads in AI Mode is also a valuable companion for marketers managing paid search alongside Shopping.

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How would you like to train?

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Select an option