1 day course

Certificate of Attendance

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course introduces the foundational principles of data analytics, focusing on understanding the analytics lifecycle, types of data, and how insights are generated to support better business decisions.

During the session, you’ll gain a general overview of the analytics framework. We’ll focus on teaching you how to think like a data analyst, and what it takes to interpret results confidently; all without getting lost in tools or jargon.

By the end of the course, you'll have a solid understanding of data analytics principles that you can immediately apply to drive better decision-making within your team and organisation.

Our Introduction to Data Analytics course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.

Course overview

Who should attend:

This course is perfect for business professionals, managers, aspiring analysts, and anyone looking to build a strong foundation in data analytics fundamentals.

What you'll learn:

By the end of this course, you will be able to:

Understand the importance and impact of data analytics in modern organisations
Provide an overview of the analytics framework
Understand how Discovery and Measurement Planning fall in line with Business Objectives
Consider common data types, sources, and quality considerations
Analyse data: segmentation, attribution, and reporting essentials
Utilise a basic understanding of data visualisation and storytelling for optimal decision-making
Understand ethical considerations and data governance at a high level

Course agenda

Why Data Analytics Matters

What is analytics?
Value of Analytics

Analytics Framework Overview

Understand the analytics process
Where analytics fits in business processes

Understanding Data Types & Sources

Types of data
Where your data comes from

Measurement & Collection Basics

KPIs vs Metrics
Setting S.M.A.R.T. Goals
Measurement Planning
Tagging for Web & App

Introduction to Data Analysis

What is Data Analysis?
Turning Raw Data into Meaning
Segmentation: Grouping for Clarity
Attribution: Understanding Cause & Effect
Ad-hoc Analysis

Principles of Data Reporting & Visualisation

Choosing Effective Charts
Dashboards vs Reports
Data Storytelling: Building a narrative with data
Considering your Audience

Introduction to Data Ethics & Analytics Governance

Data Privacy, Consent & Compliance
Governance considerations

Introduction to Data Strategy: Analytics Roadmapping

Roadmapping analytics improvements
Maturity models
Choosing the right tools