Course Overview

  • icon3 hour course
  • iconCertificate of Attendance
  • iconLive Online, Private
    info-icon

Building a brand is traditionally a months-long process of workshops, creative drafts, and revisions. While human intuition is still vital, generative AI tools can accelerate your brand-building process dramatically.

This highly engaging, collaborative 3-hour course is designed to show you how to co-create an entire brand identity using AI. You’ll learn frameworks to define a brand's mission, outline core values, map distinct tonal personalities, and generate cohesive visual concepts. Best of all, you will learn how to transfer these exact techniques back to your internal workflows to rapidly expand, test, and adapt your existing brand assets.

Our Brand in a Day course is available via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

What you'll learn

By the end of this course, you will be able to:

  • Use generative AI to brainstorm brand names, positioning, and target personas
  • Generate a detailed tone of voice and brand messaging guide with AI
  • Implement collaborative AI methodologies within your existing brand guidelines
  • Develop a robust brand mission and core values using structured prompt frameworks
  • Rapidly iterate visual concepts and brand styles using generative design tools

Course agenda

Module 1: Co-ideating Brand Identity

  • Set up and prompt frameworks for brand positioning and target market research
  • Rapid brainstorming: Using AI as a collaborative sounding board

Module 2: Defining Mission, Values, & Tone

  • Prompting AI to produce distinct, non-cliché brand voice models
  • Synthesizing values and messaging into a brand guidelines document

Module 3: Rapid Visual Concepting

  • Using generative AI design tools to produce mood boards, logos, and color palettes
  • Translating prompts into cohesive visual styles

Module 4: Scaling Internal Brands

  • How to apply these techniques to expand, audit, or reposition existing brands
  • Collaborative workflows for brand teams

Who it's for

Brand strategists, creative agency leads, product marketing managers, startup founders, and in-house brand teams looking to supercharge their positioning and concepting processes.

BOOK THIS COURSE

Select an option

  • Brand in a Day

    10:00am – 1:00pm
    Live Online
    £349 per personex VAT

  • Brand in a Day

    10:00am – 1:00pm
    Live Online
    £349 per personex VAT

  • Brand in a Day

    10:00am – 1:00pm
    Live Online
    £349 per personex VAT

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020 7993 4556