Innovation and Design Thinking

Name: Innovation and Design Thinking
Price: 3099.00 GBP

Learn how to successfully innovate in today’s ultra-competitive world using Design Thinking and by creating a culture of innovation.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

To survive and thrive, organisations need to have leaders who understand and can implement genuine innovation, and deliver ground-breaking new products and services on a sustained basis.

The Design Thinking approach, tools and processes you’ll learn on this one-day course are the life-blood of ideas at organisations like Apple and Toyota, and are instrumental to their success.

The session will give you the all-important foundations to be able to create truly innovative solutions, which are built out of customer needs and stakeholder aspirations, and which your customers, colleagues and management buy and love.

The course is facilitated by experts in innovation and behavioural change who have extensive experience as c-suite leaders in business. They’ll draw on leading-edge research and the latest behavioural science to provide a highly experiential course that will inspire profound leadership development.

This Innovation and Design Thinking course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.

Course overview

Who should attend:

If you’re a leader, senior manager or part of a leadership team, and are serious about making the changes required so that you and your business can thrive and grow in the digital age, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

Thoroughly understand the design thinking process
Create the process and culture for innovation in your organisation
Use tools to build a culture of emotional safety and encourage innovation and effective risk-taking
Use and develop skills to identify and evaluate opportunities using customer needs analysis
Create product specifications based on customer needs that are viable and compelling
Develop compelling concepts through applied creativity
Use a proven model to test product or service prototypes
Design to maximise rich customer experience within profitability and sustainability frameworks

Course agenda

Assessing the Opportunity

Being solution-focused: cultures of safety and experimentation
Understanding the opportunity: The 6 fundamentals of the Real-Win-Worth framework
Setting frameworks and benchmarks
Harnessing inspiration
Experiential session – applying your learning to your current design challenge

Identifying Customer Needs

Empathic design
Customer needs and markets analysis tools
Translating customer needs into measurable speciﬁcations
Case-studies

Applied Creativity

Brainstorming approaches and their value in creative thinking
Ideation utilising divergent and convergent thinking
Ideation for real – experiential session on your current innovation challenge

Speeding up Development

Alternative prototyping strategies
Rapid prototyping and virtual prototyping
Implementation and measurement

The Macro Framework

Commercial assessment tools
Integral and modular approaches to design
Design for environment theories
Sustained and maintained innovation – creating systemic innovation culture and principles

Building your Kitbag

Reflect on your personal learning
Create your kitbag for leading innovation in a constantly revolutionising digital marketplace

Group Innovation Exercise

Benefit from the diverse knowledge, skills and behaviours of other course participants and solve your real-life innovation challenges using team coaching

Book this course

Call our sales team today

020 7993 4556