Introduction to Facebook Advertising

4.9 / 5 Feefo reviews
Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
1 day
Supporting material
Classroom, Virtual, Private
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are two of the most critical tools for online advertising. Learn the fundamentals of the Facebook Ads platform and how to deliver winning paid social media strategies across both channels.

All our Facebook training courses are delivered by experienced social media advertising practitioners and are focussed on the practical skills you can utilise straight away. As Facebook owns Instagram, this training will cover both platforms, ensuring you know best practice on how to engage users on the many placement options available.

Our Facebook Advertising courses are currently available online via Virtual Classroom.  We hope to soon offer sessions again at our training centre in The Shard, London or private training at a location of your choice.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses. 

Course overview
Who should attend:
On this training course you will learn about choosing an advertising objective, how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
Walk away with the ability to: 
  • Understand how Facebook advertising can help you market your business
  • Navigate business manager including where to find the Facebook pixel
  • Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance
Course agenda
Introduction to Facebook Advertising
  • Facebook family of apps
  • Advertising overview
  • Organic vs Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Setup
  • Campaign structure and set up
  • How to determine your campaign objective
  • Setting budgets and bids (campaign budget optimisation)
  • Building audiences
  • Determining placements
Designing & Creating a Facebook Ad
  • Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Case Studies
  • Understanding what 'good' looks like
Tracking & Measurement
  • Pixel: what it is and how to use it
  • Introduction to Conversions API
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
Upcoming courses
Virtual Classroom
Introduction to Facebook Advertising
Mon, Mar 07 2022
£499 ex VAT
Virtual Classroom
Introduction to Facebook Advertising
Mon, May 09 2022
£499 ex VAT
Upcoming courses
Virtual Classroom
Introduction to Facebook Advertising
Mon, Mar 07 2022
£499 ex VAT
Virtual Classroom
Introduction to Facebook Advertising
Mon, May 09 2022
£499 ex VAT
Book this course
£499 ex VAT
Other options available
Save 30% off Facebook Advertising Professional
Save money by booking our Introductory and Advanced Facebook Advertising courses together.
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Independent Service Rating based on 13 verified reviews
Facebook Advertising Advanced
Sifiso Khumalo 9 December, 2021
It was a great course. I learned a lot as a paid social specialist and I can add more to my daily tasks.
Facebook Advertising Advanced
Erin 17 November, 2021
Really interesting course which covered a lot of aspects of Facebook! I thought I knew a lot about Facebook but this course made me realise how much more there is to it! Emma Horton was a brilliant trainer and kept me engaged and interested throughout the whole course. I'd highly recommend!
Facebook Advertising Advanced
Danni 29 September, 2021
Really engaging and interactive training which benefitted the whole team and created a forum for really interesting discussion and actionable next steps