Introduction to Facebook Advertising

Name: Introduction to Facebook Advertising
Start: 2022-03-07 00:00:00
Location: Virtual Classroom

4.9 / 5 Feefo reviews

Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.

1 day

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are two of the most critical tools for online advertising. Learn the fundamentals of the Facebook Ads platform and how to deliver winning paid social media strategies across both channels.

All our Facebook training courses are delivered by experienced social media advertising practitioners and are focussed on the practical skills you can utilise straight away. As Facebook owns Instagram, this training will cover both platforms, ensuring you know best practice on how to engage users on the many placement options available.

Our Facebook Advertising courses are currently available online via Virtual Classroom. We hope to soon offer sessions again at our training centre in The Shard, London or private training at a location of your choice.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses.

Course overview

Who should attend:

On this training course you will learn about choosing an advertising objective, how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.

We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.

Walk away with the ability to:

Understand how Facebook advertising can help you market your business
Navigate business manager including where to find the Facebook pixel
Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
Design and build effective ads
Use Ads Manager to understand campaign performance

Course agenda

Introduction to Facebook Advertising

Facebook family of apps
Advertising overview
Organic vs Paid

Ads buying types

Boosting a post vs Facebook Ads Manager
Considerations for boosting posts
Ad auction and delivery overview

Facebook Campaign Setup

Campaign structure and set up
How to determine your campaign objective
Setting budgets and bids (campaign budget optimisation)
Building audiences
Determining placements

Designing & Creating a Facebook Ad

Facebook ad types and when to use them
Building an ad
Ad creative best practice

Case Studies

Understanding what 'good' looks like

Tracking & Measurement

Pixel: what it is and how to use it
Introduction to Conversions API

Reporting

How to use Ads Manager to understand campaign performance
Different metrics and what they mean

Upcoming courses

Virtual Classroom Introduction to Facebook Advertising	Mon, Mar 07 2022 £499 ex VAT	ADD TO BASKET
Virtual Classroom Introduction to Facebook Advertising	Mon, May 09 2022 £499 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Introduction to Facebook Advertising

Mon, Mar 07 2022

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Introduction to Facebook Advertising

Mon, May 09 2022

£499 ex VAT

ADD TO BASKET

Book this course

Other options available

Save 30% off Facebook Advertising Professional

Save money by booking our Introductory and Advanced Facebook Advertising courses together.

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