UNITED KINGDOM

Introduction to Facebook Advertising

4.9 / 5 Feefo reviews
Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
product
1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are two of the most critical tools for online advertising. Learn the fundamentals of the Facebook Ads platform and how to deliver winning paid social media strategies across both channels.

Our Facebook training courses are delivered by experienced social media advertising practitioners and are focussed on the practical skills you can utilise straight away. As Facebook owns Instagram, this training will cover both platforms, ensuring you know best practice on how to engage users on the many placement options available.

Our Facebook Advertising courses are currently available online via Virtual Classroom.  We hope to soon offer sessions again at our training centre in The Shard, London or private training at a location of your choice.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses. 

Course overview
Who should attend:
On this training course you will learn about choosing an advertising objective, how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.
 
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
 
Walk away with the ability to: 
  • Understand how Facebook advertising can help you market your business
  • Navigate business manager including where to find the Facebook pixel
  • Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance
Course agenda
Introduction to Facebook Advertising
  • Facebook family
  • Advertising overview
  • Organic vs Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Setup
  • Campaign structure
  • How to determine your campaign objective
  • Creating a Facebook ad campaign and assigning an audience
  • Forecasting and budgets
The Pixel
  • What it is and how to use it
Designing & Creating a Facebook Ad
  • Common Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Case Studies
  • Understanding what 'good' looks like
Reporting
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
Upcoming courses
Virtual Classroom
Introduction to Facebook Advertising
Wed, Jul 07 2021
£499 ex VAT
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Virtual Classroom
Introduction to Facebook Advertising
Mon, Aug 09 2021
£499 ex VAT
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Virtual Classroom
Introduction to Facebook Advertising
Wed, Oct 06 2021
£499 ex VAT
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Virtual Classroom
Introduction to Facebook Advertising
Wed, Nov 03 2021
£499 ex VAT
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Virtual Classroom
Introduction to Facebook Advertising
Wed, Dec 08 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Introduction to Facebook Advertising
Wed, Jul 07 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to Facebook Advertising
Mon, Aug 09 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to Facebook Advertising
Wed, Oct 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to Facebook Advertising
Wed, Nov 03 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to Facebook Advertising
Wed, Dec 08 2021
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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Save 10% with our Facebook course bundles
Save money by booking our Introductory and Advanced Facebook Advertising courses together.
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Independent Service Rating based on 9 verified reviews
Facebook Advertising Advanced
Holly Penhale 9 April, 2021
Brilliant teacher, great content, very informative!
Facebook Advertising Advanced
Caroline Flynn 15 December, 2020
Great teaching but I felt a little over qualified for the course
Facebook Advertising Standard
JOVELYN ROSE FAJILAN 14 December, 2020
complete with actual sample videos making it more interesting