Social Media Measurement

Name: Social Media Measurement
Price: 1111.00 GBP

Discover why Social Media Measurement is essential for social media marketing and develop strategies to drive brand success on this one-day course.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Led by one of our experienced trainers, this hands-on Social Media Measurement course will look at how to build customised reports across three key platforms – Meta, LinkedIn and TikTok – and use Google Analytics 4 (GA4) dashboards to interpret how your social media activity is impacting website performance.

The training will explore the relationship between social media and GA4. You will learn to measure success through tracking, experiments and integrations between social media and analytics. This will help you better understand the customers engaged through social media advertising – which matters to business success.

Training will include platform demonstrations and practical workshops. Learners will be given the opportunity to build and work through their own integrated measurement plans.

The Social Media Measurement course is available as a private training session, held at a location of your choice in the UK or via Virtual Classroom.

Course overview

Who should attend:

This in-depth social media measurement course is suitable for social media marketers or paid practitioners who are looking to improve their knowledge and understand reporting capabilities in social media and GA4. It will also be useful for analytics professionals looking to understand reporting capabilities across social media.

Walk away with the ability to:

Construct customised reports and interpret data in social media platforms
Align social media activity with Google Analytics 4 reporting
Develop a full-funnel measurement plan
Differentiate between tracking solutions in each platform

Course agenda

Measurement Fundamentals

The importance of measurement
Goal-setting
Metrics jargon-busting
KPIs vs metrics

Reporting

Building and exporting customised reports in Meta, LinkedIn and TikTok
Reporting dashboards and segments
Introduction to GA4 and how to use its reports to inform social media performance
Introduction to UTM tracking for GA4 and best practices
Using data points to suggest optimisation and create data-driven insights

Data Sources

The state of tracking
Client-side vs server-side
Pixels and CAPI integrations best practice
Death of third-party cookies
Advanced matching best practice

Measurement Solutions

Brand lift studies
Experiments in Meta
Social media listening
Interpreting data to inform your strategy
Data-driven attribution

Measurement Plan

Building a full-funnel measurement plan for your business

Book this course

Call our sales team today

020 7993 4556