Social Media Measurement

Discover why Social Media Measurement is essential for social media marketing and develop strategies to drive brand success on this one-day course.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Led by one of our experienced trainers, this hands-on Social Media Measurement course will look at how to build customised reports across three key platforms – Meta, LinkedIn and TikTok – and use Google Analytics 4 (GA4) dashboards to interpret how your social media activity is impacting website performance.

The training will explore the relationship between social media and GA4. You will learn to measure success through tracking, experiments and integrations between social media and analytics. This will help you better understand the customers engaged through social media advertising – which matters to business success.

Training will include platform demonstrations and practical workshops. Learners will be given the opportunity to build and work through their own integrated measurement plans.

The Social Media Measurement course is available as a private training session, held at a location of your choice in the UK or via Virtual Classroom.

Course overview
Who should attend:

This in-depth social media measurement course is suitable for social media marketers or paid practitioners who are looking to improve their knowledge and understand reporting capabilities in social media and GA4. It will also be useful for analytics professionals looking to understand reporting capabilities across social media.

Walk away with the ability to:
  • Construct customised reports and interpret data in social media platforms
  • Align social media activity with Google Analytics 4 reporting
  • Develop a full-funnel measurement plan
  • Differentiate between tracking solutions in each platform
Course agenda
Measurement Fundamentals
  • The importance of measurement
  • Goal-setting
  • Metrics jargon-busting
  • KPIs vs metrics
  • Building and exporting customised reports in Meta, LinkedIn and TikTok
  • Reporting dashboards and segments
  • Introduction to GA4 and how to use its reports to inform social media performance
  • Introduction to UTM tracking for GA4 and best practices
  • Using data points to suggest optimisation and create data-driven insights
Data Sources
  • The state of tracking
  • Client-side vs server-side
  • Pixels and CAPI integrations best practice
  • Death of third-party cookies
  • Advanced matching best practice
Measurement Solutions
  • Brand lift studies
  • Experiments in Meta
  • Social media listening
  • Interpreting data to inform your strategy
  • Data-driven attribution
Measurement Plan
  • Building a full-funnel measurement plan for your business
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