Led by one of our experienced trainers, this hands-on Social Media Measurement course will look at how to build customised reports across three key platforms – Meta, LinkedIn and TikTok – and use Google Analytics 4 (GA4) dashboards to interpret how your social media activity is impacting website performance.
The training will explore the relationship between social media and GA4. You will learn to measure success through tracking, experiments and integrations between social media and analytics. This will help you better understand the customers engaged through social media advertising – which matters to business success.
Training will include platform demonstrations and practical workshops. Learners will be given the opportunity to build and work through their own integrated measurement plans.
The Social Media Measurement course is available as a private training session, held at a location of your choice in the UK or via Virtual Classroom.