Social Media Measurement

Discover why social media measurement is essential for social media marketing and develop your Google Analytics 4 skills so that you can fully understand site performance, setting your brand up for success.

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1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Led by one of our experienced trainers, this hands-on course looks at how to build customized reports across three key platforms – Meta, LinkedIn and TikTok – and use Google Analytics 4 (GA4) dashboards to interpret how your social media activity is impacting website performance.

The training will explore the relationship between social media and GA4. You’ll learn to measure success through tracking, experiments and integrations between social media and analytics. This will help you better understand the customers engaged through social media advertising – which matters to business success.

Training will include platform demonstrations and practical workshops, and you’ll be given the opportunity to build and work through your own integrated measurement plans.

Our Social Media Measurement course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.

Course overview

Who should attend:

This in-depth social media measurement course is suitable for social media marketers or paid practitioners looking to improve their knowledge and understand reporting capabilities in social media and GA4. It’s also useful for analytics professionals looking to understand reporting capabilities across social media.

What you'll learn:

By the end of this course, you will be able to:

  • Construct customized reports and interpret data in social media platforms
  • Align social media activity with Google Analytics 4 reporting
  • Develop a full-funnel measurement plan
  • Differentiate between tracking solutions in each platform

Course agenda

Measurement Fundamentals
  • The importance of measurement
  • Goal-setting
  • Metrics jargon-busting
  • KPIs vs metrics
  • Building and exporting custom reports in Meta, LinkedIn and TikTok
  • Reporting dashboards and segments
  • Introduction to GA4 and how to use its reports to inform social media performance
  • Introduction to UTM tracking for GA4 and best practices
  • Using data points to suggest optimization and create data-driven insights
Data Sources
  • The state of tracking
  • Client-side vs server-side
  • Pixels and CAPI integrations best practice
  • Death of third-party cookies
  • Advanced matching best practice
Measurement Solutions
  • Brand lift studies
  • Experiments in Meta
  • Social media listening
  • Interpreting data to inform your strategy
  • Data-driven attribution
Measurement Plan
  • Building a full-funnel measurement plan for your business
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